Zara"s sophisticated online sister store Uterque set to take the internet by storm

Zara's sophisticated online sister store Uterque set to take the internet by storm

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UPDATED:

11:30 GMT, 5 July 2012

It's the worst of the wedding season woes — turning up to a friend’s nuptials only to glance across the church and spot another guest in the same High Street dress and accessories.

How can you avoid this A new brand from the people behind Zara may be the answer.

Uterque.com (pro-nounced oo-ter-kay) is the Spanish company’s new online-only sister brand.

Gold handbag 54.90

Uterqe was born in 2008 with a clear premise: To make accessories a basic in a woman's wardrobe

Uterqe was born in 2008 with a clear premise: To make accessories a basic in a woman's wardrobe

Hardly anyone except the style crowd seems to know about it (for now), which means you will certainly stand out. Priced slightly higher than Zara, all the collections are limited edition and catwalk-inspired, with formal silhouettes and high-quality accessories.

While the styles are not for the shy — bright colours, tropical prints and daring cuts abound — the leather bags, shoes and jewellery are classic enough to justify their price tag.

Log on fast before the rush on the virtual clothes rails begins.

Kate Middleton is an avid fan of Zara and was spotted wearing a 49.99 blue dress from the store on the day of her Honeymoon

Kate Middleton is an avid fan of Zara and was spotted wearing a 49.99 blue dress from the store on the day of her Honeymoon

To view the entire new collection visit: uterque.com