Take the plunge: Wonderbra fans bungee jump into giant cleavage projection to celebrate launch of new bra
Bearing your cleavage can be a little scary. But it pales in comparison to the latest Wonderbra campaign.
The push-up bra company, who infamously caused car crashes with a billboard that simply showed Eva Herzigova in a sexy bra with the slogan “Hello Boys!” has created another iconic image. Only this time it is interactive.
To launch their new Ultimate Plunge bra, Wonderbra projected a picture of their newest model, Adriana Cernanova, onto the side of Battersea Power Station in London.
Ultimate Plunge: A woman bungee jumps infront of a picture of Wonderbra model Adriana Cernanova
They then invited women to bungy jump down infront of the model”s cleavage.
Victoria Joint, Heidi Speed and Kate Hassen won an online competition to be three of the first to take the plunge off the top of a crane placed infront of the image.
The Ultimate Plunge is Wonderbra”s deepest cleavage bra to date.
The hand shaped structure of the cup implant gives a deep, plunging cleavage and enables women to wear the latest daring fashion trend – dresses cut to the belly button – with pride.
Cleavage-bearing frocks have been worn by the likes of Charlize Theron, Kelly Rowland, Lea Michele, Gwyneth Paltrow, Blake Lively, Jennifer Aniston and Pippa Middleton.
Wonderful: The Wonderbra image was projected onto the side of Battersea Power Station and women jumped from a platform at the top of a crane
Close-up: Wonderbra competition winner Kate Hassen bungee jumps in front of a Wonderbra image at the launch
This Ultimate Plunge bra also has a clear centre dividing the two cups making it the perfect choice for any ultra low-cut top.
New research by Wonderbra found that more thana quarter (27 per cent) of women would love to wear plunging necklines.
However 44 per cent said they lacked the confidence to experiment with a bolder look.
Bungeeee: Another fan takes the dive in South London
Competition winners: Jumpers Victoria Joint, Heidi Speed and Kate Hassen pose in front of the Wonderbra image
The study also discovered that over her lifetime, a woman will purchase 1,847 items of clothing but the majority of it will be the very similar, with 54 per cent of women sticking to the same styles every time they shop.
Julia Nolan, Marketing Director at Wonderbra, said: “Taking the plunge is all about challenging yourself to face your fashion fears and be braver with your look.
“With the Wonderbra Ultimate Plunge bra, girls can have the confidence to embrace the plunging neckline trend and be bolder than ever with their individual style.”
Latest trend: Wonderbra”s Ultimate Plunge will allow women like Charlize Theron, Kelly Rowland and Lea Michele to wear low cut tops without having to worry about popping-out