Women"s busts have grown by THREE sizes in just two years..but which big-bosomed areas are contributing to this trend?

Women's breasts have grown THREE sizes in two years… (but which big bosomed Brits are leading the trend)

Most commonly bought bra size increased from 34B in 2010 to 34DD in 2012

Girls from the North, Midlands and Ireland have seen the biggest increase

In the South and Scotland breasts only increased by two sizes

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UPDATED:

13:32 GMT, 9 October 2012

The state of our economy may have taken a turn for the worst in recent years, but not everything in Britain is heading downhill.

Women’s busts have grown by three sizes in just two years according to a new study, with the most popular bra size sold increasing from a 34B in 2010 to a 34DD in 2012.

It is ladies living in the North, Midlands and Ireland who are the ones leading the trend – their breast size has increased on average by three sizes – while ladies in the South and Scotland have grown by a more modest two sizes.

Women's bust sizes have increased by three sizes in two years meaning many women have been squeezing into the wrong size bra

Women's bust sizes have increased by three sizes in two years meaning many women have been squeezing into the wrong size bra

If the saying ‘size matters’ is true, then Wales is firmly in the lead, as Welsh women report that the average breast size is now a rather generous E cup, a two cup increase on 2010, where the average cup size was a C.

Voluptuous role models such as Dita Von
Teese, Kim Kardashian, Nigella Lawson and Beyonce Knowles have
encouraged women to embrace their breasts and celebrate their curves,
rather than hiding them away.

Sharon Webb, head of lingerie buying and design at Debenhams, who carried out the research, said: 'Sales suggest that breasts are bigger and better than ever before'.

Ms Webb added: 'But fit is of paramount
importance. A great fitting bra makes you look incredible on the outside
and feel fabulous on the inside.

'If
women want a bit of enhancement then they can invest in a simple padded
or push up bra and see instant results by the fasten of a clasp – no
expensive surgery required.'

'A staggering 70 per cent of bra sales this year have been padded and push up bras, compared to 36 per cent in 2010 in the store, suggesting that women are now proud to show off what they’ve got.'

It's the women in the North, Midlands and Ireland who have the the biggest busts

It's the women in the North, Midlands and Ireland who have the the biggest busts

During the month of October 50p from every bra sold will be donated to the Debenhams Think Pink campaign, which is donating funds to Breakthrough Breast Cancer, Breast Cancer Campaign and Pink Ribbon Foundation.

CHANGING SHAPE PF BRITAIN: REGIONAL BRA SIZES OVER THE YEARS

Region Average size in 2010 Average size in 2012 Size growth

North 34B 34DD 3

Midlands 34B 34DD 3

South 32A 34C 2

Ireland 34B 34DD 3

Scotland 34B 36D 2

Wales 32C 34E 2