Women wear 28 outfits during week-long holiday… that's FOUR changes every day (and they still don't wear everything they've packed!)
19:38 GMT, 9 July 2012
Hitting the beach, sightseeing or dining out, whatever occasion arises for the average woman on holiday she'll be ready – because she's packed 28 different outfits.
According to a new survey, the average woman will change her clothes four times every day when enjoying a week long break.
And incredibly, one in ten women will even get through at least seven outfits each day when they are holidaying abroad, according to research.
But despite the huge number of wardrobe changes, eight out of ten women admit they still don’t manage to wear everything they pack in their suitcase.
Tight fit: One in five say they take so much with them on holiday, they often go over their baggage allowance when flying abroad
The study of 2,000 women revealed that 37 per cent like to wear different things as the day goes on during their holiday.
For 58 per cent, this may be for practical reasons as whatever they wore in the morning wasn't suitable for later on.
one in 20 admitted they often change their clothes several times a day
just to get through all of the items they take with them.
a quarter of the fashion conscious women polled also said their
constant clothes swapping had been noticed by their partner or
And more than one in ten even admitted their outfit changes had caused rows while they were away.
study also revealed that the average suitcase for a holiday abroad will
contain four dresses, six tops and four pairs of shorts or skirts.
pairs of trousers or jeans are also packed, along with three bikinis or
swimsuits, three pairs of flip flops or sandals and two other pairs of
From dawn till dusk: Women need outfits for hitting the beach to going out for dinner on holiday
But women will then buy another two items of clothing or shoes to add to their wardrobe while they are away.
Researchers also found that the average woman will wear just two thirds of what they pack, with one in ten admitting they use just a quarter of the clothes they take away.
Almost a quarter even admit that most of what they take with them goes back home unworn.
And one in five say they take so much with them on holiday, they often go over their baggage allowance when flying abroad.
Bernadette Lusher from F&F
clothing at Tesco, which commissioned the research, said: 'Unlike the
typical day at home, which can involve an outfit for work or for popping
to the shops, an average day on holiday can consist of several
'Each needs a different outfit – a
bikini by the pool, shorts for walking around the shops and then a chic
maxi dress for an evening meal.
'This can make packing a nightmare, especially if you are travelling by plane and can only carry a certain amount of luggage.
'The trick is to make sure you plan your clothes rather than just chucking the entire contents of your wardrobe into your case. Packing some staple items, along with some accessories can give you several different outfits without the bulging suitcase.'