Extreme party planners! Women start preparing their Saturday night outfits at 1.35pm on a WEDNESDAY afternoon
17:26 GMT, 6 November 2012
Men are constantly griping that women spend too long getting ready for a big night out. But if a new study is to be believed, it's not a matter of minutes or hours spent preparing for a Saturday night outing – but days.
The incredible amount of forethought, deliberation and discussion women plough into which outfit, shoes and accessories to wear emerged in a study of 2,000 women – with the day that they start planning their weekend look being revealed as Wednesday.
Such precision and planning typically requires over ten text messages, three emails, five phone calls, eight posts on Facebook and three tweets.
And nearly two hours is spent online researching outfits, venues and even the weather, a poll by New Look has revealed.
Party season: Two thirds of girls said they prefer getting ready to the night itself
Three quarters of females said they liaise with their friends prior to the night out to find out what they are planning to wear
A spokesman for New Look, who commissioned the study after noticing a general uplift in sales of ‘going out’ clothes from Tuesday onwards, said: 'It’s only natural that young women look forward to their weekends and plan nights out with military precision.'
'Working and studying hard all week can really take its toll so it’s refreshing to see that young adults, and females in particular, are so enthusiastic about socialising with friends.'
'Planning a big night out is part of the fun and we have noticed that sales of party clothes start to climb from Tuesday onwards as girls start to plan their Friday and Saturday night outfits.'
The poll found that nearly two thirds of the girls asked enjoy getting ready for a night out more than any other aspect.
Model behaviour: Amanda Harrington (left) teaches Chloe Cummings (right) her best modelling moves as the girls get ready.
Sixty per cent said that they like experimenting with fashion, with seven per cent swapping clothes with each other.
Of those polled, one in 20 will put in hair extensions, 20 per cent of girls will add fake eyelashes and six per cent will even go to the effort of whitening their teeth before a night out.
Pristine: Girls spend two hours researching what they are going to wear and planning where to go
A whopping one in twenty girls will also use fake tan and over half will straighten their hair.
Sixty three per cent of those polled said they would insist on having a new outfit, spending on average 49.49.
On the night itself, women start getting ready at 5.50pm and will dedicate two hours to preen and perfect their look.
And it's no wonder it's a lengthy
process, with the average woman trying on at least three different
It's not until 8.23pm that the group of girls (four polled as the perfect number for a night out) are ready to leave, uploading an average of eight photos to Facebook and Twitter throughout the evening.
Look added: “This research shows that the getting ready stage of a
night out is equally as important and as much fun as hitting the town.'
street fashion is so up to date with current trends and styles that
females can experiment with different looks, update existing clothes or
take on the very latest trends.'