Women spend MORE money preparing for summer break than they do on actual holiday
12:54 GMT, 18 July 2012
Britain’s image-conscious women are spending more money getting their body ready for the beach than on the actual holiday itself, according to a new report.
For women spend on average 472 on beauty treatments to make sure they look beautiful poolside – almost double the cost of a seven night trip to the Costa Del Sol, the latest research shows.
Spray tans, manicures, pedicures, waxing and eyebrow tinting top the list of pre-holiday pampering appointments in Debenhams’ Beauty Halls, as women spare no expense to ensure they look and feel their best.
Exhausted by the preparation! Women spend more money getting their bodies bikini ready for their break than they do on the actual holiday itself
Sara Stern from Debenhams said: 'Looking good on holiday involves a lot more than finding that perfect bikini.
Women are willing to pay to look great, and while they are happy to snap up bargain holidays, they simply won’t compromise on the cost of feeling their best.'
Waxing is just one of the treatments women embark upon before their beach break
Far from being a last-minute rush, women are spending almost 11 hours – the same time it takes to fly to Mexico, to beautify themselves. Preparation starts around three weeks before the trip with haircuts and massages, finishing the day before with waxing and spray tans.
Said Ms Stern: 'The shocking weather we’ve had so far this summer means women want to treat themselves even more as they prepare for their breaks – many of us haven’t even been able to bare our legs this year, so a spray tan is definitely up there on the priority list.
'Our survey results show that even for a one week holiday, women are prepared to invest serious money and time in looking body-beautiful on the beach.
Our beauty halls have been jam-packed with women booking holiday beauty appointments. Three weeks of preparation for one week in the sun is obviously worth it to British beauties.'
GETTING THE BODY BEACH READY: TOP PREPARATIONS AND THEIR COSTS
Spray tan, 40, 25 minutes
Manicure, 15, 15 minutes
Pedicure, 20, 20 minutes
Eyebrow threading, 15, 10 minutes
Eyebrow tint, 10, 15 minutes
Eyelash tint, 15, 15 minutes
Body massage, 65, 1 hour 20 minutes
Body scrub, 65, 1 hour 20 minutes
Facial, 50, 1 hour
Bikini wax, 20, 15 minutes
Leg wax, 30, 20 minutes
Haircut and blow dry, 49, 1 hour
Highlights, 78, 4 hours
Total cost: 472
Total time: 10 hours 55 minutes