Women spend five days searching for the perfect LBD… then only wear it TWICE
14:30 GMT, 15 May 2012
We make an enormous fuss about shopping for special events.
But even once we find the so-called perfect dress, we are unlikely to wear it more than twice, a study has found.
No matter how good it makes us feel when we first buy it, our classic LBD ends up languishing in the wardrobe, according to a survey of 2,000 women.
Women report being worried they’ll be seen wearing it too many times, or that after too many wears it will lost it’ll lose that 'special feeling'.
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More than two thirds (68 per cent) buy their first little black dress when they’re aged between 18-24.
They hold on to it in the hope that there’ll be a really special occasion – and often as not they wait in vain for 11 years, until it’s no longer such a flattering fit.
That’s when they’re most likely to venture out again, to buy another LBD, according to research for laundry specialists Dr. Beckmann.
Eight out of 10 UK women own a little black dress and almost half of those who don’t are on the lookout for one.
Yet while it’s clear that British women’s wardrobes aren’t complete without one, the little black dress is likely to be worn out on just two social occasions in its lifetime, according to the study.
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Instead, it is saved for those really ‘special’ occasions that rarely ever happen and is destined to remain preserved in a dust jacket just in case it is needed.
The most cited reason why women don’t wear their LBD very often (45 per cent) is that women are scared of the people in their social circle seeing them in the same outfit more than once.
But they are also worried that ‘special feeling’ they get when wearing it will wear off if it is given too many outings (19 per cent).
An astonishing 91% of all little black dresses are never washed or dry-cleaned, according to the national poll.
Eight out of 10 women claim a girl’s wardrobe is incomplete without a LBD and a further 44 per cent of Brit girls admit while they spend an average 125 on the dress itself that figure can be tripled when taking into account the cost of matching shoes and handbag.
Dr. Beckmann spokesperson Susan Fermor said: 'The little black dress is a well-established fashion icon. Yet most are worn just a couple of times and remain unwashed and unused in the back of Britain’s wardrobes.
'For many women just owning a little black dress and knowing it is there to be called upon if it is required is enough to justify the expense.'