Suited and Loubouted: Women spend a FIFTH of their salary on work clothes every year
Working women spend 4k on work clothes each per year
Seven out of ten are under pressure to dress to get noticed
One in four change the way they dress to compete with colleagues
15:56 GMT, 1 October 2012
Forget hitting targets and getting bonuses, looking good is far more important in the workplace according to a new survey.
Competitive dressing in the workplace is fast increasing and the latest office turned catwalk trend is costing women over 4,000 a year.
Over two thirds of women report feeling under pressure to dress a certain way to get noticed at work and looking the part doesn’t come cheap, with women spending 18 per cent of their salary – an average of 341 a month – on their working wardrobe.
Women are spending a fifth of their salary on work clothes as competition heats up
One in four women say they have consciously changed the way they dress to compete with colleagues and sixty per cent have bought new clothes to help them further their career.
The research also revealed that women are guilty of labelling their colleagues based on their office attire.
Over half of women admit they judge their female colleagues based on what they wear to work and over a third worry about what people think if they wear the same clothes too often.
The study found that women are adopting these dress tactics, not only to fight off competition from colleagues for the top spot, but also with the recession still fresh, many feel they have a better chance to climb the career ladder internally rather then moving on.
Joanna Williams, Head of Brother UK Marketing and Communications who carried out the survey, said: 'Whether we intend to or not, we are guilty on some level of subconsciously labelling people based on what they wear.
Over half of women admit they judge their female colleagues based on what they wear to work and over a third worry about what people think if they wear the same clothes too often
'A tough economic climate has meant people now feel they need to adopt powerful labels about themselves at work in order to move up the corporate ladder.'
Grace Woodward, celebrity fashion stylist who worked with Brother on the study said: 'Despite a difficult financial year and women being encouraged to tighten their belts, they are putting greater emphasis and spending more money on their working wardrobe in an attempt to get ahead.
'This research shows how important office appearance is, and how women are consciously using clothes as tools to get ahead.'