Why the word "diet" on food labels has fallen out of fashion (we"d rather pick up "zero" and "smart" products)

Why the word “diet” on food labels has fallen out of fashion (we”d rather pick up “zero” and “smart” products)

What What

What”s in a name The word “diet” is out and “zero” is in when it comes to food and drink branding, industry experts have revealed

Dr Pepper Dr Pepper Ten

Brand power: The impact of the trend is clear in diet sodas aimed at men – Dr Pepper Ten boasts of the calories it contains, rather than the ones it doesn”t

Organic Valley cream cheese Organic Valley Neufchatel cheese

Indulgent message: Neufchatel cream cheese is offered by a number of brands, including Organic Valley, as a lower-fat alternative to regular cream cheese

Haagen Dazs Haagen Dazs Five

Treat: Haagen Dazs Five (right) which is marginally lower in calories than the brand”s regular ice cream (left), is so-called because it contains five ingredients