Who needs supermodels! Adorable rescue dogs take centre stage in new Banana Republic video campaign
18:14 GMT, 1 June 2012
Supermodel Coco Rocha may have won the print campaign but a pack of cute rescue dogs are the stars of Banana Republic's latest video promotion for its collaboration with Trina Turk.
The retail giant partnered with the American Society for the Prevention of Cruelty to Animals to create a playful ad that draws attention to more than just colour blocking bikinis.
The joint venture that casts 13 adorable pooches against a backdrop of vibrant Trina Turk patterns hopes to raise awareness for dog adoption across the country.
Cute pooch: Banana Republic has joined forces with the ASPCA to promote launch of line with Trina Turk while raising awareness for pet adoption
Is it a bone… Furry friend Walter is just one of the 13 dogs who feature in the minute long video ahead of the summer launch of the line
And there's even a brindle french bulldog named Coco in the mix just to remind the supermodel, she's not the only star of the show.
Elysia Howard, vice president of marketing & licensing for the ASPCA told MailOnline: 'We've never done an adoption promotion like this before, so when Banana Republic approached us with the idea, we thought it would be a great opportunity to showcase the fun-loving nature of shelter pets.'
Poser: A french bulldog name Coco steals the supermodel's thunder while relaxing for the cameras next to Trina Turk printed accessories
Oh darling! Clyde sits pretty wearing a statement yellow necklace from the 60 piece collection that will hit stores on June 7
Da Vinci, Clyde, Harry Truman, Lucy, Walter, Franklin, Jorda, Pacino, Coco, Gladys, Sawyer, Toby and Binah certainly all seem to be having fun during their individual few seconds of fame in the one minute video.
But for those who disapprove of dressing up our furry friends in human costumes, the sweet fashion trailer won't offend.
At the very most, the dogs wear one accessory from the Palm Springs-inspired line developed by Banana Republic with the help of colour enthusiast Turk.
Glamour-puss Lucy as well as the other dogs in the video have all found homes but the ASPCA hopes the video will encourage people to consider rescuing others
Portable puppy: Banana Republic and Trina Turk drew inspiration from Palm Springs for the bold, playful collection
Ms Howard explained: 'Each of the rescued pets featured in the video came from a shelter and have already found loving homes with ASPCA staff members.
'They are each ambassadors for rescue and adoption and we hope that by featuring them here, it will encourage everyone to seek out their local animal shelter to adopt– there are so many terrific pets waiting for a loving home.'
In one, a mongrel named Jorda wears a fabulous beach hat that is swiped by a passing model while in another a shaggy pup called Walter stares as a series of vibrant clutches flash before his eyes.
Picture perfect: Coco Rocha appears in the print ad for the collaboration
Clyde, a statuesque mix of unknown breeds, sits elegantly wearing a neon yellow statement necklace.
The accessories are part of a 60 piece collection due to hit stores on June 7 that also features dresses, sunglasses, swimsuits, and more.
Simon Kneen, Creative Director of Banana Republic told MailOnline: 'We wanted the video to emphasize the fun, playful feeling of the collection and it’s such a great cause that is close to my heart- I have two rescue dachshunds that I live for!