Who needs American Idol Jennifer Lopez to launch online T-shirt company after being 'dropped' by talent show
18:55 GMT, 17 July 2012
Jennifer Lopez's work on American Idol may be over but it seems that the mega star is still hard at work.
The 42-year-old singer, who is in the middle of her Dance Again world tour, is launching a web-based luxury T-shirt company.
She has partnered up with Brian Lee, the technical entrepreneur who helped develop Kim Kardashian's Shoedazzle line and Jessica Alba's The Honest Company collection, to help create her line's website.
Entrepreneurial: Jennifer Lopez, seen performing in Montreal last weekend (above), is behind a new online T-shirt company. The business is backed by the same retail guru behind Kim Kardashian's Shoedazzle line
Teeology, it will offer 'high-end printed' limited-edition T-shirts
designed by 'various artists and designers', according to WWD.
Members to the site will vote on which designs they like the best and the winning selections are sent into immediate production.
It will also stock a range of permanent 'basics' for men and women starting at $20.
The limited-edition styles will be priced from $29.
Custom: The range, seen above in a promotional image, will offer limited-edition designs as well as basics
Stylish: The range offers limited-edition T-shirts that are decided upon using website popularity. Members to the site will be invited to vote on their favourite designs (like the above two, for example) to then be produced
The founder of Shoedazzle, MJ Eng, has
founded Teeology and the team are joined by Erica Zohar and Jeff Marine,
two U.S. clothing entrepreneurs.
Although no launch date has baen released, a notice on Teeology.com states that 'we are moments away from tee time'.
The line's Facebook page, which was established back on November 29, 2011, posted on July 12: 'The countdown is on!'
It is of course, one of the singer's many forays into fashion.
She has released multiple apparel ranges in the past including the clothing line she currently fronts that is stocked at Kohl's.
She launched a line titled Sweetface in 2003, which ceased production in 2007.
Meanwhile, the star's private life remains a significant topic of interest.
Celebrity ventures: The singer's business partner, Brian Lee, is also responsible for the success of Kim Kardashian's ShoeDazzle (left, seen promoting the line) and Jessica Alba's Honest Company (right) websites
The three-time divorcee is currently dating dancer Casper Smart, 25
She told Good Morning America this morning that she is still a sucker for marriage.
'For me the biggest dream is the fairytale,' she said. 'I will never give up on that dream.'
Regarding her shock exit from American Idol, the singer has denied reports she was dumped by the producers behind the reality series.
She said that Steven
Tyler's exit from the singing competition was the real reason she decided to call it quits.
'We had magic,' Lopez revealed in an interview with ABC News reporter Amy Robach last Sunday in Montreal, Canada.
'I don’t know, with him gone, it might be a different formula.'