Who needs a celebrity perfume Drew launches Barrymore Pinot Grigio (and the wine is already winning awards)
19:26 GMT, 25 April 2012
The fragrance market may be the celebrity cash cow du jour, but Drew Barrymore has quietly been putting her name to an entirely different kind of product.
The actress, 37, who is currently believed to be pregnant with her first child, is behind Barrymore Pinot Grigio, set to go on sale for $20 a bottle in New York next month.
The tipple, which is a blend of grapes grown in the Triveneto region of north-east Italy, is said to have 'hints of fresh apricot and lively citrus flavors'.
New venture: Actress Drew Barrymore has put her name to a white wine named Barrymore Pinot Grigio; the 2011 vintage will go on sale from next month
It seems it has already proved a hit with oenophiles; last month, the 2011 vintage was awarded a gold medal in the prestigious French Le Challenge
International du Vin.
Niccolo Salvadori, a partner in SGC Group, the official licensee for Barrymore Wines, told the New York Post that the star has been working on the project for the past two years.
'She herself is a pinot grigio drinker, and she created a wine reflecting her style,' he said.
Award-winner: Barrymore Pinot Grigio is said to have 'hints of fresh apricot and lively citrus flavors'
'Drew made numerous trips to Italy, spent time with the facility and was
involved with the wine at every level.'
The white wine is described in marketing materials as a pale straw colour, and has a relatively low alcohol content at 12per cent.
The bottle bears a modern label with the Barrymore family crest, designed by street artist Shepard Fairey.
Speaking about the product to Wine Spectator magazine last month, Ms Barrymore said: 'I love wine, and it’s always fun when you can do something in your
work life that you love in your personal life.'
Ms Barrymore, who is engaged to art consultant Will Kopelman, is by no means the first star to venture into the wine business.
She joins an illustrious list that counts Olivia Newton-John, Antonio Banderas, Dan Aykroyd and Dave Matthews, among many others.
It is Francis Ford Coppola who has won the most critical acclaim, though, for his organic wine from the Inglenook estate in Napa Valley, California.
But Mr Coppola aside, many experts remain cynical about celebrity-owned vineyards.
Christopher Shipley, director of sales at
Joanne Bordeaux USA, who is yet to taste the Barrymore Pinot Grigio,
told the Post he was skeptical.
Wine-lover: Ms Barrymore has spent the past two years creating the product
Hands-on: The star is said to have been heavily involved with every step of the wine-making process
'On the one hand, she could have bought a really nice property and hired
a wine-making team, and the fact that her name is on it is beside the
point,' he said.
'On the other hand, it could be some sort of money grab where she
licensed her name and bought some juice on the spot market. Those are
the two extreme [scenarios].'
Six thousand cases of the Barrymore Pinot Grigio 2011 vintage have been produced so far.
It is already on sale in California, where Ms Barrymore and her fiance are based, and hits New York wine stores on May 3.
A VINE ROMANCE: OTHER STARS CASHING IN ON WINE
Francis Ford Coppola
The director has owned a property and organic vineyards in Napa Valley since 1975.
The historic Blenheim vineyards and
farm in Albermarle, Virginia, was purchased by the singer in 1999. It
grows Viognier, Chardonnay, Cabernet Franc, Cabernet Sauvignon, and
Petit Verdot grapes.
Though the rapper admits he is no wine connoisseur, he founded the Little Jonathan Winery in California with winemaker Alison Crowe in 2008. It makes a Merlot and a Cabernet Sauvignon.
The Australian actress and singer started Koala Blue Wines in 1983 with business partner Pat Farrar. It makes a Chardonnay and a Cabernet Sauvignon, but the wines are not available to buy outside of Australia.
The French actor purchased Chateau de Tigne in Anjou, France, in 1989. The surrounding vineyards produce grapes for several different Cabernet and Chardonnay varieties.
The Canadian comedian joined forces with winemakers in Sonoma County, California, to launch Dan Aykroyd Wines in 2007. The resulting Chardonnay and Cabernet Sauvignon have since won high praise from critics.