Whitney Port wants fans to pay $50,000 for her New York fashion week show… And for $450 you'll get a front row seatThe 27-year-old Whitney Eve designer has already raised $2,631 with 39 days to go
23:55 GMT, 2 August 2012
Reality check: Whitney Port is asking fans to pay $50,000 for her show at New York fashion week
Whitney Port, whose net worth is estimated at $3.5million, is asking for money on the internet to fund her September runway show at New York fashion week.
Seeking $50,000, to pay for models, hair, make-up and a DJ, The Hills reality TV star is making her plea through the crowd-funding site, Indiegogo.
Asking fans to give donations to her label, Whitney Eve, ranging between one dollar and $450, the 27-year-old says in the accompanying video: 'I'm doing something that's never been
done before: the first-ever fan-supported fashion show at fashion week
in New York.'
In exchange for her fans' donations,
Ms Port is offering recognition, or 'perks' such as 'a personal thank
you on Twitter' ($5) and a front-row seat at the show ($450).
As Jezebel pointed
out, unlike Indiegogo's competitor, Kickstarter, which has strict
qualifying rules for the charitable and creative projects it allows
users to post, Indiegogo supports all ideas and all funding sums for
anyone with an Internet connection.
Ms Port says her fundraising
endeavors are a means to share her art with her fans, 'involving them as
an integral part of the process'.
She explains: 'Showing [your line] can actually be one of the most exciting moments of a designer's life.
Having come off a successful show at New York Fashion Week last season,
the time has come to show again but in a way that has never been done
'Iwant to provide my fans with a
behind-the-scenes experience on how a runway show of this caliber is
designed, developed, and executed.'
A $250 donation will get you a visit to
her New York headquarters; $300, a sneak peek at her pre-show fittings,
and for $350, you can 'come back stage at the show'.
Putting on a fashion show is a standard business expense for any designer brand.
Last year, Ms Port showed her Whitney
Eve collection at Lincoln Centre's venue Studio, a mid-size space that
rents for $30,000. Lincoln Centre's Box, the smallest space available,
Fundraiser: Seeking $50,000 to pay for models, hair, make-up and a DJ, The Hills reality TV star is making her plea through the crowd-funding site, Indiegogo
this expense, most young designers seek a bank loan, a financial
backer, or borrow money from family and friends, and apply for industry
awards and grants for emerging talent.
The designer's father, Jeffrey Port, who
is the head of a Los Angeles apparel company called Swarm, backed her
fashion line when it first launched in 2008 as Eve & A.
Jezebel wrote: 'Port is essentially
seeking a $50,000 investment for her small business.
Only she's calling it a donation, as if her fashion line were a
'Why isn't she seeking funding from individuals and
institutions that understand the risks inherent in this type of
investment and who are savvy enough to negotiate for an ownership
Jezebel also pointed out that Ms Port seems an unlikely candidate for charity.
The Hills paid her a reported $20,000 per episode, which led to her own spin-off reality show, The City, for two seasons. She endorses both an acne treatment and John Frieda hair products, and has previously secured a book deal.
She is also a judge on Britain & Ireland's Next Top Model, and one sponsored Tweet from Ms Port will set a company back $2,500.
While the campaign will only receive the donated funds if at least $50,000 is raised by Mon Sep 10 at 11.59pm, there are 39 days to go and already she has raised $2,631.