'We're no Samantha Brick': Just one in eight women have the confidence to call themselves 'attractive'
15:01 GMT, 24 April 2012
Samantha Brick's critics may have branded her arrogant and self-obsessed but it seems the journalist, who earlier this month wrote about how other women are jealous of her beauty, possesses a rare quality – self-confidence.
Just one in eight British women consider themselves attractive, new research has revealed.
But one in four admit the biggest pressure to be look good actually comes from themselves.
Role model While it has emerged that one in eight women wouldn't call themselves attractive, journalist Samantha Brick has always thought of herself as beautiful
Society and the media are next on the list of top beauty pressures.
Reassuringly however, just 5% of women feel pressure from friends, family and partners, according to The Dove Body Confidence Census 2012 conducted by Dove Skincare.
The research also revealed 78% of those surveyed rated ‘Real Women’ as the image they’d most like to see in beauty advertising, over celebrities and teenage girls.
In addition, digitally manipulated images were the least effective method of encouraging purchase of a beauty product.
Natural beauties: Holly Willoughby, the Duchess of Cambridge and Kate Winslet were voted most ‘inspirational beauties’
It comes as no surprise that
natural beauties Holly Willoughby and Kate Winslet were in the top three of
women’s most ‘inspirational beauties’, beaten only by the nation’s
sweetheart, the Duchess of Cambridge.
Although ‘being loved’ rated highest
as the biggest influence on confidence, looks are still playing a key
role in boosting self-esteem.
The majority of women (82%) agree they feel their best inside and out when they care about the way they look.
The art of paying compliments also
rated highly in helping women feel beautiful, with 50% agreeing they
feel more confident when they are complimented – second only to being in
a happy relationship.
Sadly however, a quarter of UK women are unable to remember when they last received a compliment that made them feel beautiful.
To support women's self-esteem, Dove has chosen another 'Real Woman' to star in the latest campaign
The Dove Body Confidence Census 2012 also revealed different attitudes to confidence across varying age groups.
As women get older, the amount of compliments they give per day reduces significantly.
One in five (20%) 18-24yr old women
tell their female friends they look beautiful on a daily basis, but just
4% of 55-64yr olds do the same.
Interestingly, both age groups had
the lowest beauty confidence and those in the 25-29yr old bracket feel
the most assured about their looks
Alexis Foreman was scouted for the campaign outside a sausage shop near her home in Brighton
To support women's self-esteem, Dove has chosen another 'Real Woman' to star in the latest campaign.
Samantha caused controversy earlier this month after writing in the Daily Mail that women don't like her because she is beautiful
Alexis Foreman was scouted outside a sausage shop near her home in Brighton.
The mother-of-three, 32, who has her own design agency, was chosen for her
positivity and body confidence.
Alex said: 'I hope women see me on the billboards and feel empowered…I still can’t believe it’s actually me up there!
part of the campaign is something my family is genuinely proud of, and I
can’t tell you what it’s done for my confidence!'
Dove is a worldwide pioneer in
raising women’s self-esteem and supporting real beauty, and continues to
do so with the launch of the new nationwide billboard campaign this
Dove Marketing Manager Ali Fisher
said: 'Eight years on from the launch of Dove’s Campaign for Real
Beauty, it’s clear there is still a need for women like Alexis to help
boost self-esteem around the country.
'Dove’s Body Confidence Census proves it is as important as ever for women to know they are beautiful inside and out.
'We hope our new Dove skincare
campaign will remind women everywhere to celebrate their own natural
beauty and be happy in their own skin.'