Wear make-up and look more competent – but too much and you"ll seem dishonest


Wear make-up and look more competent – but too much and you”ll seem dishonest

6:35 PM on 4th October 2011

Bit of slap: Make-up makes people look more beautiful and competent, but negatively affects judgements of trustworthiness. Images used by the scientists wear no make-up, left, and increasing amounts as we move to the right

Bit of slap: Make-up makes people look more beautiful and competent, but negatively affects judgements of trustworthiness. Images used by the scientists show models wearing no make-up, left, and increasing amounts as we move to the right

Not just a pretty face: When viewed very quickly, all faces were deemed more competent and trustworthy with make-up, but given time to look at the pictures, participants found cosmetics affected honesty

Not just a pretty face: When viewed very quickly, all faces were deemed more competent and trustworthy with make-up, but given time to look at the pictures, participants found cosmetics affected honesty

The eyes have it: So automatic are responses to contrasting facial features, enhanced by make-up, that even babies react to made up faces

The eyes have it: So automatic are responses to contrasting facial features, enhanced by make-up, that even babies react to made up faces