We all want to smell like Rihanna. The star's second fragrance breaks UK records as fastest-selling celebrity perfume
Rebelle perfume expected to sell 4 million bottles by the end of the year
Fragrance tops the charts beating Britney, Beyonce and Victoria Beckham
18:49 GMT, 2 August 2012
Women obsessed with emulating singer Rihanna have pushed sales of her perfume Rebelle to the top of the bestseller list in the UK.
Since being released in February the fragrance has sold over 2 million bottles and is expected to sell a record-breaking 4million by the end of the year.
At the launch in February Rihanna said: 'My new fragrance is about taking control but still being a lady. There's a feminine, romantic element to the fragrance – but there's also a defiant quality in it. I love its duality.'
Red hot: The campaign image for Rihanna's latest fragrance was shot by her favourite music video director Anthony Mandler
The Rebelle fragrance, which comes in a conical-shaped bottle inspired by the shape of a sexy stiletto heel, has been
designed 'to capture the the warmth of the Carribbean sun, reflecting
Barbados-born Rihanna's roots, but also the whirl of her present-day
life' (and that means it smells of strawberries, plums, ginger, cacao absolute, vanilla orchid and heliotrope, in case you were wondering).
It is the second perfume to be released by the star and is beating Britney Spears (Midnight Fantasy), Jennifer Lopez (Glow), Beyonce (Heat) and even Victoria Beckham (Intimately Beckham for her) in the notoriously competitive celebrity fragrance chart.
Red carpet vamp: Rihanna works the celebrity circuit, flashing some flesh in her signature sexy style
Rebelle is expected to sell 4 million bottles by the end of the year
Director Anthony Mandler who has worked
with the singer on more than a dozen of her music videos since 2006 was brought on
board to photograph the Rebelle campaign and given a brief to make it
dramatic, daring and sexy.
Rihanna's first perfume Reb'l Fleur,
released last year, was an attempt to show her sweet side after she
received criticism for her provocative image.
But it looks like Rihanna is now embracing her saucy side, and cashing in on it too, with prices for the range starting at 20 and going up to 37.50 for 100ml.