Wacky Japanese firm reveals 70 helmet which claims to ward off signs of ageing as you sleep
07:00 GMT, 25 May 2012
It may look like piece of protective headgear fashioned for the sportsfield. But the Pin Up! Face Supporter Mask is in fact the latest innovative beauty product from The Japanese Trend shop.
The Tokyo-based lifestyle website first came into the public eye with its wacky range of massaging gadgets that looked more like instruments of torture than relaxation devices.
And now it has unveiled a 70 tight-fitting helmet which claims to firm up your complexion and reduce sagging as you sleep.
Users must wear the headpiece tight (left) and for the waking hours there is an exercise mask (right)
A description says users must bind the accessory taut around their head before relaxing for a peaceful night's slumber.
The website states: 'Keep your skin tight, young and fresh while you sleep, courtesy of this Pin Up! Face Supporter, a special red tape designed to fight the signs of ageing.'
For the waking hours there is also an exercise mask that aims to tighten cheeks.
According to the seller, ten minutes a day of exercising by opening and closing the mouth will work wonders.
Before and after shots show how the Pin Up! Face Supporter Mask can help your complexion
An instruction reads: 'The Houreisen Face Exercise Mask is a clever way to tighten up those sagging cheeks without shelling out on expensive surgery.
'Simply fasten the straps behind your ears and give your face a work out! Don't worry, this isn't going to tire you out. Just open and close your mouth for ten minutes each day and you will notice the results.'
Some have noted that the headgear looks uncannily like the protection used by rugby players or Peter Cech, the hero Chelsea keeper who saves a series of penalties to help win the Champions League.
Other amusing plastic surgery alternatives offered by the company include the Hana Tsun nose straightener, which has two silicone prongs that are inserted into the nostrils and the Beauty Lift High Nose, which applies vibrations to help push the nose higher and make it firmer.
OTHER WACKY BEAUTY PRODUCTS FROM THE JAPAN TREND STORE
Roll up: Perk up the skin instantly with the Dual Roller Platinum Body massager for use on the face, neck, arms or legs
Healing hands: This pillow uses a mould of real therapist's hands to 'straighten' the neck vertebrae
Hospital therapy: This model may look like they've broken their legs but in fact this is a relaxing leg massager
Headache: Makers claim this scalp massager will erase tension and get those creative juices flowing
Hook, line and sinker: The Senakanbow Shiatsu Back Massager targets those hard to reach areas
Ace of Face: Relax AND banish wrinkles with the Akaishi Facial