Virtual changing rooms hit the high street: Debenhams first to trial new technology

Virtual changing rooms hit the high street: Debenhams first to trial new technology

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Debenhams has been the first UK brand to trial the new augmented reality technology which allows shoppers to try on potential purchases without getting undressed or battling through crowded shops

Debenhams has been the first UK brand to trial the new augmented reality technology which allows shoppers to try on potential purchases without getting undressed or battling through crowded shops

Shoppers can also get a second opinion by uploading pictures of themselves wearing the virtual outfits to social networking sites such as Facebook or Twitter to prompt feedback

Shoppers can also get a second opinion by uploading pictures of themselves wearing the virtual outfits to social networking sites such as Facebook or Twitter to prompt feedback

John Lewis is set to unveil a

John Lewis is set to unveil a “magic mirror” across the UK following a trial in its new Exeter store next year

VIRTUAL FASHION: FROM THE QUEEN”S TIARA TO JAPANESE MAKE-UP

A shopper admires her dress in Westfield

A shopper admires her dress in Westfield”s “Tweet mirror” before seeking the opinions, of friends on Twitter