Victoria's Secret Angel Barbara Palvin looks Parisian chic as Britain's first ever Victoria's Secret store opens at Westfield just in time for Olympics
18:22 GMT, 17 July 2012
They are the little pink bags that women are desperate to get their hands on during their trips Stateside.
And now British women can get their hands on them as the underwear giant, famous for its stunning models, lands in the UK.
Contrary to previous speculative reports that neither of the two Victoria's Secret London stores would be opening in time for the Olympics as planned, it has now been confirmed that the Westfield Stratford store will open on 24 July.
The Hungarian model looks every inch the angel in the Parisian chic designs
Unfortunately, the stunning angels won't be at the opening of the Westfield store
The flagship store on New Bond Street store will open shortly afterwards, but as yet no exact date has been confirmed.
Much to the disappointment of the British men, a spokesperson for the brand has confirmed that there will be no 'Angels' – such as Miranda Kerr, Candice Swanepoel and Alessandra Ambrosio, who act as the brand's genetically blessed spokesmodels and turn women green with envy every year on the catwalk – present at the Westfield Stratford store opening.
Although there are no rumours surfacing about details of the flagship opening, it is expected to be a much bigger affair with some of the brand's catwalk beauties present.
Originally, the New Bond Street
store was expected to open on July 25 with great, with the Stratford
store opening the following day.
There has been no reason given for the delay.
lingerie giant is just one of many major fashion brands hoping to cash
in on London's inflated population during the Olympic Games.
Lagerfeld will launch an area dedicated to his eponymous brand in
Selfridges on July 24, Chanel are preparing to launch a pop-up beauty
and fragrance store in Covent Garden, and New York department store
Opening Ceremony will also launch a pop-up boutique housing their
various Olympic collaborations with the likes of Topshop and Adidas
later this week.
The underwear models make women green with envy every year at the famous catwalk show
Barbara will be joined by Miranda Kerr and Alessandra Ambrosio at the opening of the flagship store
The lingerie giant is just one of many major fashion brands hoping to cash in on London's inflated population during the Olympic Games
British women can finally get their hands on the stylish yet affordable underwear
Barbara Palvin models the a popular line launched in January, which includes babydoll camisoles, minimal unwired bras and deep-plunge push-up bras.
Also among the designs on offer are delicate string bikinis, low-cut teddies, sophisticated garter belts and a sheer corset.
The collection is described by Victoria's Secret as 'exquisite and delicate, timeless and glamorous, couture meets sexy lingerie'.
Bras retail from $98 (62) upwards, with the most expensive item being a sheer lilac corset with a hefty price tag of $298 (190).