Check out the new model! Victoria Beckham stuns in arty advertising material for her custom-designed Range Rover
09:12 GMT, 23 April 2012
She's already made a stunning appearance on the red carpet as she unveiled her new Range Rover Evoque.
And the promotional material that goes with it is even more glamorous.
Victoria Beckham can be seen in a number of sultry poses in arty advertising for her custom-designed vehicle.
Scroll down to watch the video
The new model: Victoria Beckham donned this flowy beige dress in arty advertising material for the special Landrover she designed and launched in Beijing, China
In one look, she dons a flowing beige gown with a corset-style top, he hair pulled off her face.
She appears to be standing on something to give her a bit more height.
In other shots, the 37-year-old wears a white dress with spaghetti straps, cut just below her knee.
Some of the pictures are in colour, while the rest are in black and white.
Be like Posh! The 80,000 Range Rover Evoque aims to woo the super-rich and growing middle class in Communist China, were the first models will be sold
Victoria designed and launched the
limited edition ‘baby’ off-roader bearing her name. It is aimed at
well-heeled customers who think the standard Range Rover Evoque just
isn’t posh or bling enough.
It also aims to woo the super-rich and growing middle class of Communist China where the first models will be sold.
And with a price tag of 80,000 – or
around double the cost of the equivalent standard Evoque – buyers will
pay heavily for the privilege of owning one of just 200 exclusive 4x4s
created by the former Spice Girl, dubbed ‘Posh Spice’, who is married
to international soccer star David Beckham.
The special edition styling was
created by Victoria in collaboration with Land Rover whose bosses asked
her: ’Tell us what you want, what you really, really want.’
Big reveal: The unveiling of the car took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, where the guests included the British Ambassador to China Sebastian Wood and his wife Sirinat and the boss of her management company, Simon Fuller
And the finished product was unveiled by her in Beijing on Sunday on the eve of the city’s Auto China motor show which begins officially on Monday. It has attracted major luxury car firms from around the globe – from Rolls-Royce and Bentley to Ferrari an Lamborghini – to the world’s biggest and fastest growing car market.
As the covers were taken off the new Range Rover Evoque which she styled, Victoria said: ‘It’s a great honour. I wanted to design a car that I want to drive and that David would want to drive. I want a car that reflects my personality. I’m really proud of this car.’
Up to now her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images.
She said: ‘We are both proud Range Rover drivers, and I have a lot of respect for the brand and its heritage.’
Always time for a bit of shopping: After completing her Rover duties, Victoria brought her daughter Harper to the shops on Monday morning
Explaining her approach, she added: ‘I brought a naivety to this project because I have never designed a car before. But it feels real.’
The unveiling took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, where the guests included the British Ambassador to China Sebastian Wood and his wife Sirinat and the boss of her management company, Simon Fuller.
Mrs Beckham wore a close-fitting cream and brown dress with matching high-heeled, knee-high boots from her own Victoria Beckham autumn fashion collection.
The Beckham-styled 4X4 comes nearly two years after she was asked by Land Rover bosses to design a special edition Evoque when she unveiled the original car to the world at a gala event in Kensington Palace in July 2010.
Years of work: The Beckham-styled 4X4 comes nearly two years after she was asked by Land Rover bosses to design a special edition Evoque when she unveiled the original car to the world at a gala event in Kensington Palace in July 2010
What will hubby think Up to now, her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images
Given her fashion background and the
fact that the Beckham family have owned a series of top of the range and
bespoke Range Rovers and other Land Rovers – including a mini replica
for their children – this made her well placed for the job, they
Land Rover said the Beckham name is a
significant ‘brand’ across the world and especially in booming new
markets like China, India, Russia and Brazil, so they wanted to
capitalise on her award-winning fashion and lifestyle prowess to capture
new customers. She won the coveted Designer Brand of the Year award at
the 2011 British Fashion Awards.
As the cover’s came off the
four-seater luxury off-roader coupe in Beijing, Land Rover’s design
director Gerry McGovern suggested that the understated styling might
surprise many: ‘Those of you expecting something pink will be
disappointed,’ he said.
Instead, the ‘baby’ off-roader is
painted in a ‘stealth grey’ matt exterior paint which contrasts with
high-gloss piano-black exterior detailing. It has specially designed 20
inch gloss-black forged alloy wheels with discrete rose gold accents
which make them appear to be spinning like four continuous thin golden
bands when the vehicle is in motion.
She can do anything! Explaining her approach, she added: I brought a naivety to this project because I have never designed a car before. But it feels real.'
The rose-gold highlights inside and
outside the car take their inspiration from the colour and shape of a
favoured man’s large-faced 400 Daytona Rolex watch which she often wears
on her slender wrist.
She has even specified soft and
deep-pile luxury mohair floor mats to reflect childhood memories of
taking off her shoes to run her own bare feet through the shag-pile
carpets of her father’s Rolls-Royce.
At the launch in Beijing Victoria
Beckham said: ‘I am very excited to be working with Land Rover as I have
an enormous amount of respect for the brand. I’ve always driven a Range
Rover, for me they are the epitome of quality and luxury.
‘When I first started working with the
team I did a lot of research, and created mood boards to show the team
my love of timeless and classic design. I looked at yachts, luxury jets
and classic cars.’
She said that when she was a young
girl, her father owned a Rolls-Royce and she would enjoy taking her
shoes off to sink her bare feet into the thick carpeting. Land Rover’s
designers replicated this for her by using mohair, usually reserved for
luxury clothing, to make the mats: ’It's the small detail that makes all
'I want everyone who gets into this
car to feel special and empowered by its quality and craftsmanship. I
like that it feels luxurious but also has quite a classic edge to it as
well as a contemporary feel.’
Special touch: Victoria also designed a hand-stitched leather wallet for each car, that contains a signed guide to the exclusive features
Inside, the seats are covered in a
soft, vintage tan leather taking inspiration from a baseball glove and
with baseball-style stitching as a ‘tongue in cheek’ reflection of the
Beckham’s sporty Californian lifestyle in the US.
The dashboard features the exclusive
rose gold-plated interior highlights, including on air-conditioning
knobs. There is a bespoke four-piece Victoria Beckham leather luggage
set, with her name on each of the zipper handles. New interior trim
materials including gloss black lacquers and veneers, textured
aluminium and soft-feel black paint.
A hand sown leather wallet for owners’
manual is signed by Victoria Beckham. But other than that, nowhere else
does her name appear.
Land Rover Design Director Gerry
McGovern said: ‘Working with Victoria we quickly recognised our similar
design tastes and ambition for this car. For example at the first
meeting, Victoria herself inspired the use of rose gold. She was wearing
dark clothes and no jewellery apart from a rose gold, man’s watch.
Elegant: Victoria ensured she was there in person for the special
'I was struck by the juxtaposition of
the masculine watch on a very elegant, feminine wrist. We both agreed it
was the ideal way to introduce a softer touch to the bold, assertive
exterior colour scheme.’
Prime product: Land Rover said the Beckham name is a significant brand across the world and especially in booming new markets like China, India, Russia and Brazil
He added: ’Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women.
In fact Victoria always maintained that she wanted her husband David to be proud to drive this car. ‘
Coventry-born Mr McGovern said:
'Working with Victoria the intention was not to change the fundamental
architecture and award winning design of the Range Rover Evoque. We
wanted to create a Special Edition that extends its character in a new
direction through understated, restrained colour and detail changes.
‘Both Land Rover and Victoria Beckham
are British luxury brands with credibility and global appeal. This dual
'Britishness' makes the collaboration even more exciting especially when
considering the huge audience for bespoke products around the world,
particularly in China, Russia and Brazil where Land Rover is growing.'
Mr McGovern said: 'Cars and
celebrities are nothing new. But for us, this is not about celebrity
endorsement. She owns and drives our products. We’re not giving them to
Working it: Victoria wore a series of stylish ensembles for the promotional trip
He said: ’She’d be the first to admit
she’s not a car designer. She’s a fashion designer. She’s established
herself in her own right in the fashion world.
‘Victoria has brought something to it
which is quite unique. She very soon became part of the team. She
reported to me. If I didn’t like something it was not going anywhere.
'But we had a great belief that we were doing something which would give
credibility to the range Rover brand. She’s a real precision merchant .
She is incredibly uncompromising.’
Also on the small team was Land Rover
colour and materials designer Mel McWhirter, 38 – swiftly dubbed ‘Mel M’
– from Leicester, who said: ’I couldn’t believe it when they told me
I’d be working with Victoria Beckham. I told all my friends and they all
asked if I could get them one of her dresses.
'We’re about the same age and I
remember listening to her singing in the Spice Girls. Who’d have thought
we’d end up working together on cars.’
The Evoque ‘baby’ off-roader is built
at Jaguar Land Rover’s Halewood factory on Merseyside with the
hand-crafted Beckham touches hand-finished by the firm’s ‘Engineering to
Order’ division. It is powered by a 2.0 litre Si4 petrol engine linked
to a 6-speed automatic gear-box that propels it to a top speed of 135
mph and allows it to sprint from rest to 60mph in just 7.1 seconds.
It has all-wheel drive and Terrain Response system which adapts to different road and off-road surfaces.
The Evoque has won more than 100
international awards and was last week named ‘Women’s World Car of the
Year’ by an international jury of women motoring writers.