Victoria Beckham reveals plans to open first fashion store in London


Victoria Beckham reveals plans to open first fashion store in London

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UPDATED:

17:14 GMT, 21 May 2012

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Business growth: Victoria Beckham

Business growth: Victoria Beckham

Her clothing line has been a global hit and was deemed Designer Brand of the Year at the 2011 British Fashion Awards.

And building on this success, Victoria Beckham is planning a flagship store in London.

Currently the 38-year-old's label is sold through luxury department stores and e-boutiques including Net-a-Porter.

But the singer-turned-designer now hopes to launch her own standalone shop and e-commerce site, while expanding her brand into Asia.

'People say, 'Am I going to have my own store' I would love to.

'That's what I'm working on at the moment.

'It would probably be in London, but in the not-too-distant future maybe it will be Hong Kong. Who knows,' she told CNN's 'Talk Asia'.

Last month Victoria went to Beijing and Hong Kong with daughter Harper, to launch a limited edition Range Rover Evoque which she helped to design.

During her visit she promoted her eponymous womenswear range, stepping out in a selection of signature VB dresses.

She revealed that while she is excited at the prospect of growing her business empire, she is also wary of growing too fast.

She added: 'What I do really is not just focus on the US or England.

'I mean there's a lot of territories that are really big for me and Asia is very exciting.

'I'm just scratching the surface at the moment. I want take baby steps with this business; I don't want to run before I can walk.'

Victoria noted one of her career highlights as dressing U.S. TV talk show host Oprah Winfrey, and was particularly excited about selecting clothes for the 58-year-old that would flatter her 'curvaceous' figure.

And unveiling her beauty secrets she added: 'I try and eat healthily, work out when I can.

'I would like to workout more but when you’ve got a lot of children that’s quite difficult. It’s important to laugh a lot, to enjoy your life.

'I just try and be as healthy as I can.'

Victoria's line, which includes separates and luxury handbags which sell for up to 18,000, generated sales in excess of 15 million in the first quarter of 2011, up by 70 per cent on the same period the previous year.

For more information on the VB range visit: www.victoriabeckham.com

Victoria's fashion line has been a global hit since launching in 2008

Victoria's fashion line has been a global hit since launching in 2008

Victoria's fashion line has been a global hit since launching in 2008

Victoria's fashion line has been a global hit since launching in 2008

Victoria's fashion line has been a global hit since launching in 2008

The Victoria Beckham label is currently sold at luxury stores including London's Harvey Nichols

The Victoria Beckham label is currently sold at luxury stores including London's Harvey Nichols

Watch Victoria Beckham's CNN interview below