Versace on the cheap: Frock frenzy as designer line hits the high street

Versace on the cheap: Frock frenzy as designer line hits the high street

Pretty in pink: Donatella Versace wears a studded dress from the collection as she made an appearance at the flagship Regent Street store

Pretty in pink: Donatella Versace wears a studded dress from the collection as she made an appearance at the flagship Regent Street store

Hysteria: A huge crowd lunges forward to catch a glimpse of Donatella at the store in central London

Hysteria: A huge crowd lunges forward to catch a glimpse of Donatella at the store in central London

Grab: Eager shoppers collect clothes from the collection Loading up: A shopper picks up a a selection of clotes

Stocking up: A pair of shoppers look through the clothes while another carries her purchases

Big spenders: From left, at the Newcastle launch, Sheridan Henderson, Fern Hughgill and Celine Roels spent over 1,200 on the collection

Big spenders: From left, at the Newcastle launch, Sheridan Henderson, Fern Hughgill and Celine Roels spent over 1,200 on the collection

Enlarge The items sold at H&M... and what they cost