Versace for H&M collection: Donatella greets desperate shoppers as website crashes


24-hour queue… sold out in 30 minutes: shoppers go wild for Versace”s collection at H&M (but website crashes under the strain)

Donatella Versace arrives at the H&M store on London

Success: Donatella Versace arrives at the H&M store on London”s Regent St this morning to celebrate the launch of her collection for H&M

Donatella wore a pink leather studded dress, which she had taken in to make it a tighter fit, and a leather jacket, both from the collection Donatella Versace braved the crowds to make an appearance at the Regent St H&M store

Glamorous: Donatella wore a 199 pink leather studded dress and a leather jacket, both from the collection

Fail: H&M

Fail: H&M”s website crashed under the large number of users trying to buy the collection

Sorry: H&M took to Twitter to apologise for their technical issues

Sorry: H&M took to Twitter to apologise for their technical issues

Nightwatch: Shoppers queued in the early hours to ensure they didn

Nightwatch: Shoppers queued in the early hours to ensure they didn”t miss out

Pleased: Shoppers at Manchester

Pleased: Shoppers at Manchester”s Trafford Centre show off their purchases

...where moments after the doors had opened, the shelves were bare

…where moments after the doors had opened, the shelves were bare

Shopped out: An entire new Versace wardrobe for this shopper

Shopped out: An entire new Versace wardrobe for Gemma Rose Breger, fashion stylist and blogger at wearsitfrom.blogspot.com

Neco attended the Versace x H&M collection Excited: Caleen Heslop with her Versace bags

Stylish: Neco, left, attended the launch, while Caleen Heslop, right, leaves H&M with her coveted Versace purchases

Devoted: From left, Stephanie O

Devoted: From left, Stephanie O”Reilly, 22, Alan Murrell and Laura Scott, both 21, were first in line, having queued since 10pm the previous night

Big spenders: From left, at the Newcastle launch, Sheridan Henderson, Fern Hughgill and Celine Roels spent over 1,200 on the collection

Big spenders: From left, at the Newcastle launch, Sheridan Henderson, Fern Hughgill and Celine Roels spent over 1,200 on the collection

Triumphant: Three ladies carry their booty home after filling their bags during their allotted 10 minutes

Triumphant: Three ladies carry their booty home after filling their bags during their allotted 10 minutes

Frontline: Jamie Diamond, left, and Kelly Little, travelled from Bournemouth to stand in the queue at the Kensington store Frontline: Jamie Diamond, left, and Kelly Little, travelled from Bournemouth to stand in the queue at the Kensington store

Worthwhile trip: Jamie Diamond and Kelly Little travelled from Bournemouth to queue at the Kensington store – their nearest. “Next time they should launch the collection in more stores outside of London, like Southhampton, for instance” they said. – though both agreed the trip was a success

Hordes: Security guards attempted to keep the ever-growing queues under control as more and more shoppers joined the line

Hordes: Security guards attempted to keep the ever-growing queues under control as more and more shoppers joined the line

Shoppers load up their arms with pieces from the collection. Right, a man buys numerous boxes containing jewellery, shoes and accessories

Frantic: Shoppers load up their arms with pieces from the collection. Right, a man buys numerous boxes containing jewellery, shoes and accessories

Authentic: The shoppers snapped up the vibrant pieces, which were said to be

Authentic: The shoppers snapped up the vibrant pieces, which were said to be “very Versace”

Time

Time”s up! A Manchester store assistant blows a whistle to let shoppers know their ten minutes is up

Line up: These Versace bags won

Line up: These Versace bags won”t stay empty for long

Choices, choices: Shoppers could only buy one of each size in every garment

Choices, choices: Shoppers could only buy one of each size in every garment

Shoppers pictured in the early hours of the morning camping outside H&M in High Street Kensington as Versace

Shoppers pictured in the early hours of the morning camping outside H&M in High Street Kensington as Versace”s cut-price collection hits the high street today

Shoppers queue in the rain before the launch of the Versace for H&M collection outside an H&M store in Beijing

Shoppers queue in the rain before the launch of the Versace for H&M collection outside an H&M store in Beijing

Versace for H and M Versace for H and M Versace for H and M

From left: Orange dress 69.99 and yellow and pink silk dresses 129.99 each

Versace for H and M

Trademarkbright colours: silk dress 79.99 and leggings 24.99

Versace for H and M Little black dresses: Our favourite frocks are the tailored ones with metal stud detailing Versace for H and M

From left: Silk dress 79.99, metallic dress 149.99, top 39.99 skirt 69.99 and jacket 149.99

Versace for H&M Versace for H&M Versace for H&M

From left: Silk dress 79.99, bustier 69.99 and trousers 39.99, leather dress, 179.99

Versace for H&M Versace for H&M Versace for H&M

From left: Top 49.99 and leather trousers 179.99, shirt 29.99 and jeans 39.99, jacket 79.99

Versace for H&M Versace for H&M Versace for H&M

From left: Blazer 79.99, shirt 29.99 and trousers 39.99, top 24.99 and leather belt 39.99, men”s studded leather jacket 199.99 and shorts 29.99

THE RISE AND RISE OF DONATELLA VERSACE

Showing off the collection: Donatella Versace in the studded dress which will go on sale at H&M

Showing off the collection: Donatella Versace in the studded dress which will go on sale at H&M