Versace ditches signature brights for sultry black and white fashion campaign

Versace ditches signature brights for sultry black and white fashion campaign

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UPDATED:

14:56 GMT, 23 May 2012

Versace is known for producing bright-coloured clothing.

But not a dash of orange, lemon or lime features in the Italian label's latest ad campaign.

Focusing on a 'sexy rock vibe' the fashion house has been given a monochrome makeover thanks to photographers Mert Alas and Marcus Piggott.

Gothic touch: Italian fashion label Versace has been given a monochrome makeover

Gothic touch: Italian fashion label Versace has been given a monochrome makeover

Dutch model Elza Luijendijk was recruited to front the ads, which showcase the autumn / winter collection. She has previously worked the catwalk for Elie Saab, Alexander McQueen and Miu Miu.

Styled by Joe McKenna her bluntly razored hairstyle and bleached eyebrows reveal Versace’s edgy inspiration.

Commenting on the snaps designer and vice-president of the Versace group, Dontella Versace said: 'I'm really thrilled with our new campaign.

'The result is bold, strong, iconic and perfectly conveys the sexy rock vibe of our Fall/Winter collection.'

Elza Luijendijk is the star of the edgy autumn / winter campaign

Elza Luijendijk is the star of the edgy autumn / winter campaign

Versace Women

A 'sexy rock vibe' is the main theme of Versace's autumn / winter campaign

Luijendijk was styled by Scottish stylist Joe McKenner (left) while David Bradshaw worked his magic on Dmitriy Tanner for Versace men's campaign (right)

Photographed in a London studio Luijendijk sits against large cement blocks with chunky metal chains and a painted marine backdrop in one shot.

Another shows her traipsing through the industrial scene in a printed dress, fishnet stockings and patent heels.

It is the third time Mert and Marcus have worked for Versace.

Meanwhile the men’s campaign features male model Philipp Schmidt, Dmitriy Tanner and Kacey Carrig, and was styled by David Bradshaw.