Venus Williams relaunches EleVen fashion label after four-year break (but Serena STILL won't be wearing it on court)
15:23 GMT, 20 March 2012
Venus Williams has breathed new life into her defunct clothing line, EleVen by Venus Williams, four years after it was forced off shelves after retailer Steve & Barry's went bankrupt.
The new colour-filled athletic range, unveiled for the first time yesterday, features a form-fitting dress, tops, bottoms and crop-top style bras.
A men’s range under the same brand will feature T-shirts and shorts.
Fashionable footing: Venus Williams, the former No. 1 tennis player, looked to 'art and watercolour' to help her relaunch her line, EleVen by Venus Williams
The former world No. 1 tennis player told journalists at
Miami’s Bath Club that she was inspired by her love for ‘art and watercolour’,
and has incorporated her own original prints into the Spring 2012 collection.
She has also added ‘unexpected extras’ into her designs,
such as a small rose-gold metal charm which dangles from a selection of camisoles and
In Miss Williams’ website description of her geometric
prints, she cited Derek Lam and Cynthia Rowley as inspiration, hailing them 'textile specialists'.
While the majority of the collection has been stitched with
spandex jersey and polyester, Miss Williams has also designed some V-neck tees made from 100per cent
Sporty threads: Miss Williams cited Derek Lam and Cynthia Rowley as 'textile specialists' and looked to the designers' geometric work with prints as further inspiration for her new line
Having secured seven Grand Slam singles titles, the 31
year-old has obviously brought her passion for tennis to the drawing board. One
print, which features the phrase, ‘Oh and Oh’, is a play on the game’s scoring
She is set to showcase an ensemble from her line in
Miami this week when she competes in the Sony Ericsson Open.
While she remains one of the sport’s most successful and colourful fixtures, it seems Miss Williams is determined to seek success in fashion too.
She holds a degree in Fashion Design from the Art Institute of Fort Lauderdale
and said she has always wanted to design ready-to-wear and sports apparel.
Model behaviour: The tennis star models a jersey tee (left) and a geometric-print crop top and leggings (right)
Miss Williams added that although her younger sister Serena
isn’t expected to wear her designs.
‘No, she’s got to wear Nike,’ she told journalists.
Venus Williams will soon be available to budding tennis champions at department and speciality stores
throughout the States.
But the ultimate goal Ms Williams said: ‘Our next step is
to show other players wearing it.’