First Indian firm sparked controversy with vaginal rejuvenation cream – now Thai firm launches whitening cream for women embarrassed by dark skin
Despite controversy sparked when 18 Again lotion hit shelves in India, first of its kind vagina was launched in Thailand
Advert shows woman complaining of dark vaginal area
17:01 GMT, 24 September 2012
A vaginal whitening wash that promises to make your private area 'safely fairer within four weeks' has hit the beauty market in Thailand.
The latest product, called Lactacyd White Intimate, comes after huge controversy was sparked when 18 Again- an Indian pharmaceutical 'vaginal
tightening and rejuvenating cream' came onto the market earlier this year.
The latest product's advert, which is online, on TV and on radio, shows an attractive, fair-skinned young woman complaining about how tight shorts can leave skin looking darker.
The new advert shows a girl parading around in white shorts to advertise the new vagina whitening product
The latest product has been released despite controversy over India's 18 Again vagina tightener
She then waltzes off in a tiny pair of white shorts as a voice-over states that the product can help skin become 'bright and translucent'.
In a country where fair skin is synonymous with success, skin and body hair whitening products are readily available – and the industry is expected to reap $2bn this year alone- but this is the first vaginal whitening wash to hit the shelves.
When 18 Again hit the shelves in India, not only did women voice the opinion
on Twitter that 18 Again was created by Ultratech purely to cash in on
female insecurities, but many criticised the accompanying TV
The awkward commercial, set in an
extended family household, involves a woman dancing around the internal
courtyard with her husband.
She repeatedly sings lines borrowed and from Madonna's Like A Virgin (but given a Bollywood makeover), including 'ooh, I feel
like a virgin' and 'it feels like the first time'.
The advert for 18 Again involves a woman dancing seductively around her husband, repeatedly singing the line 'Ooh, I feel like a virgin'
At the end of the advert an elderly couple are seen using a computer, inferring that they are ordering some cream top spice up their own sex lives
Her husband grabs her waist and warbles 'oh, yes it's true' while an elderly couple of parents look on, seemingly aghast.
film ends with a shot of the product, then a clip of the intrigued
elderly couple apparently using the internet to order some of the cream
Rishi Bhatia, chairman and managing director of Ultratech India, said: '18 Again is a first-of-its-kind product for women in India.
product is being launched in India post clinical trials conducted
among women of all age groups under dermatological control.
has the power and the potential to break the shackles and redefine the
meaning of women empowerment altogether.'