Ultimo bra: Celebration of ONE MILLION sales of cleavage bra with two new designs and Luisana Lopilato snaps

She’s the one: Ultimo celebrate ONE MILLION sales of their ‘The ONE’ cleavage bra with two new designs and – of course – some snaps of their number one pin up Luisana Lopilato

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UPDATED:

17:39 GMT, 3 September 2012

Judging by how fantastic 24-year-old Argentinian actress and wife to singer Michael Bubl looks in Ultimo's everyday cleavage bra, it is no surprise that it has already sold over one million items.

The ONE by Ultimo, which went on sale in March this year and clocked up 5,000 pre-orders, is celebrating its success story by unveiling a sexy new lace look.

And who better to model the latest creation than Luisana Lopilato.

The ONE by Ultimo is celebrating its success story by unveiling a sexy new lace look modeled by Luisana Lopilato

The ONE by Ultimo is celebrating its success story by unveiling a sexy new lace look modeled by Luisana Lopilato

Due to popular demand Ultimo’s best selling everyday cleavage bra is now available in two lust worthy lace colour ways, proving that your best everyday bra can be sexy enough to be worn in the bedroom and the stunning model dazzles in the latest shots.

Ultimo creator Michelle Mone OBE said: 'THE ONE by Ultimo is the best everyday cleavage bra on the market.

Women are so impressed with the cleavage shape it provides they asked me to make it sexy enough to take to the bedroom.'

'Women are so impressed with the cleavage shape it provides they asked me to make it sexy enough to take to the bedroom' says Michelle

'Women are so impressed with the cleavage shape it provides they asked me to make it sexy enough to take to the bedroom' says Michelle

'The One by Ultimo is comfortable enough to wear all day but with the two new styles its looks good enough to be shown off.'

The One by Ultimo which gives women a stunning natural looking cleavage took a staggering two year’s two invent by Ultimo’s expert teams in the UK and Hong Kong and banishes double-boob effect using an innovation satin sling while the super light weight foam cups lifts and projects the breasts.

The new look took a staggering two years design to invent and gives women a natural cleavage

The new look took a staggering two years design to invent and gives women a natural cleavage

Luisana Lopilato is a walking campaign for the latest design and follows in the footsteps of Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira as the brand’s new star.

Luisana – who has previously fronted campaigns for Coca Cola and L’Oreal – added: 'Women know how important the right lingerie can be –This bra is incredible.

It fits so well and gives you such a great cleavage.'

The ONE is available in cup sizes A-E in black, white, nude, Animal, Black Lace and White Lace at www.ultimo.co.uk, Debenhams, Next on-line, ASOS, and Littlewoods.