'It's insulting to put an age limit on clothes': Twiggy, 62, says her hit collection for M&S can be worn by women of ALL ages
20:20 GMT, 13 April 2012
Twiggy last night hit out at 'insulting' stores that categorised clothing ranges according to age group.
Speaking at the launch of her first collection for M&S, the 62-year-old model said that she intended her designs to be worn by women of all ages.
Posing in a silver sequined jacket from the line, she said that while she had styled the piece with a pair
of slim black cigarette pants and a printed top, an
18-year-old girl could wear it with hot pants.
Stunning: Twiggy wearing the silver sequin jacket, 79, that proved to be an instant sell out when it went on sale online yesterday
'The point is that anyone can wear these clothes,' she told MailOnline at the event.
'I go shopping with my daughter, who is in her early 30s, and we don't want to be sent to different departments of the shop, to be told “you shop there, you shop there”.
'We share clothes – we'll wear the same jackets, the same jeans. We just wear them in different ways. That's what I wanted to achieve with my collection.'
I'm wearing this jacket with trousers; an 18-year-old would wear it with hot pants. I want women of all ages to look at the collection and find something they like.'
Twiggy is certainly doing something right. Within two hours of the collection going on sale online, the key pieces – including the sequin jacket – had sold out entirely in all but a size 8 – and at the time of printing there were just a few of those left.
Chic for any age: Twiggy, 62, says her range would suit women of any age
Other key pieces selling well are a daisy print dress, and a black and white graphic print dress with black pencil skirt.
'I'm thrilled it's selling so well,' Twiggy said. 'We will be restocking the pieces, but it takes time to remake them.
Paying tribute to the M&S design team that helped make her vision a reality, the star said everyone had been working 'incredibly hard.' Her inspiration for the collections comes, she says, 'from everywhere'.
'I've modelled for years, I've worn every designer under the sun,' she said. 'I go to museums, art galleries, I read endless magazines; I go to all the fashion shows. My inspiration comes from everywhere.
'I think of what I'd like to wear, then my wonderful design team tell me what the M&S customer wants, and together we come up with the collections.
This collection is not just a one off either, as Twiggy's already successful partnership with M&S is set to run and run.
'We are about to put autumn/winter to bed, and we're starting on 2013 already,' she said.
The collection, which is a 47-piece line of 'stylish and fun' clothes and accessories was, Twiggy says, a natural step for her, given that she has worked with M&S for almost seven years.
It seemed like a natural progression, she said.
'Or as someone recently said, it's a match made in heaven.'
Scroll down to see exclusive video of Twiggy's collection
Model outfit: Twiggy wears silver sequin jacket, 79 – which sold out within two hours of going on sale – black frill front shirt, 19.50, and black skinny jeans, 25
Bold designs: Twiggy wears daisy shirt, 35 , left, floral gathered top 27.50 (left) and daisy dress 35 (right)
Firm in her belief that fashion should be 'stylish and fun' the wares feature bold prints and a mix of textures
Twiggy describes that her deigns are inspired by current catwalk trends as well as her own signature style
This isn't Twiggy's first foray into
design and after her mother taught her how to sew she created
her own selection of Twiggy Dresses in the late Sixties as a teenager.
She also has a fashion brand in the U.S., sold on a TV shopping channel and managed by her actor husband of 26 years, Leigh Lawson.
Her latest deigns draw on current catwalk trends as well as her own signature style.
Kate Bostock, executive director of general merchandise at M&S said: 'Twiggy has been part of the M&S
family for a long time and it’s great to extend our relationship and
deliver her design vision.
'She has a unique appeal, and wonderful sense
of style. We are really thrilled with the collection.'
Twiggy will continue to model womenswear collections for M&S
Working closely with the M&S team, Twiggy tried to ensure the designs catered to everyone from those aged 18 to 80.
The launch collection includes soft
structured jackets, versatile dresses and on-trend palazzo
pants along with an edited selection of belts and scarves.
And being a stickler for detail, every jacket is lined with silk and all of the buttons
are covered with fabric.
Neil Hendy, M&S head of design
added: 'It has been a fantastic experience working with Twiggy, she has a
very clear idea about how she wants the collection to look, feel and
Earlier this year, Twiggy shot the new M&S ad campaign in South Africa and she will continue
modelling mainline womenswear for the store.
The Twiggy for M&S Woman range goes on sale online from April 12. Visit marksandspencer.com/twiggy