Turkey – the name itself sounded fattening… Vogue writer’s comment on Syria inspires hilarious new Twitter hashtag
17:14 GMT, 1 August 2012
Vogue writer: Joan Juliet Buck spawned the hashtag after she explained how her controversial profile on Asma al-Assad came about
Sarcastic Twitter users, knowing an opportunity when they see one, have created a hashtag mocking a Vogue writer's comment on Syria.
Joan Juliet Buck, while aiming to publicly express her discomfort with her now infamously ill-timed Vogue profile on Syrian First Lady Asma al-Assad, wrote for Newsweek: 'Syria. The name itself sounded sinister, like syringe, or hiss.'
Hours later, the hashtag #countriesbyvoguewriters was created, and a flood of people began tweeting their own attempts at witty homophones.
Fashionista rounded up their top ten tweets under the hashtag, which included: 'Turkey – the name itself sounded fattening'.
One user wrote: 'Iran – but you can also walk there, or get a plane'.
another played up Vogue's penchant for travel and designer labels:
'Yemen. The name itself sounded like a good time. “Yeah, man!” I
thought, as I packed my sunscreen + Gucci shades'
Fashionista came up with their own one-liners, inlcuidng: 'Hungary. The name itself sounds like what I am on a juice cleanse', and 'Togo. The name itself sounded like a strip mall sandwich chain'.
When Ms Buck wrote the explanation
piece for Newsweek, revealing how her controversially glowing profile on
Asma al-Assad came about, she surely intended to make the light
surrounding her better, not worse.
Seeing a chance to explain how the
Vogue piece came about, now that the writer no longer contributes to the
fashion bible, she aimed to use Newsweek as a vehicle to express her
side of the story.
She pointed out that Mrs al-Assad is
'extremely thin and very well-dressed and therefore, qualified to be in
the Vogue,' even if she is connected to an oppressive and violent regime.
She admits she had no initial interest in doing the profile and suggested Vogue send a political writer instead.
However according to Ms Buck, Vogue
responded: 'We don’t want any politics, none at all… she only wants to
talk about culture, antiquities, and museums. You like museums. You
like culture. She wants to talk to you. You’d leave in a week.'
Opportunistic witticisms: Sarcastic Twitter users, knowing an opportunity when they see one, created a hashtag mocking the Vogue writer's comment on Syria
Hashtag phenomenon: #countriesbyvoguewriters was created after Ms Buck's piece and a flood of people began tweeting their own attempts at witty homophones
Trending: One twitter user played up Vogue's penchant for travel and designer labels
She said she would 'think about it,' and
after having written stories that year young actresses a supermodel,
she thought the assignment could be more exciting, 'and when else would I
get to see the ruins of
Palmyra' she said.
She then added the quote, 'Syria. The
name itself sounded sinister, like syringe, or hiss,' which has become
responsible for spawning the mocking Twitter hashtag.
Despite the red flags, she decided to do
the story for Vogue, saying: 'It was an assignment. I was curious.
That’s why I’d become a writer. Vogue wanted a description of the
good-looking first lady of a questionable country; I wanted to see the
cradle of civilization.
Two sides: After Ms Buck's gushing feature on the Syrian First Lady caused controversy, she wanted to explain her side of the story in Newsweek
'Syria gave off a toxic aura. But what was the worst that could happen I would write a piece for Vogue that missed the deeper truth about its subject. I had learned long ago that the only person I could ever be truthful about was myself.'
While she admits that after her trip, as the Arab Spring unfolded, she warned Vogue, saying: 'You might want to hold the piece', the magazine published it anyway.
She said: 'There was no way of knowing that this piece would cost me my livelihood and end the association I had had with Vogue since I was 23… Mrs. Assad duped me.'