Tulisa launches her fashion range with pop-up shop… but who"s that girl behind her?

Tulisa launches her fashion range with pop-up shop… but who's that girl behind her

PUBLISHED:

21:50 GMT, 18 October 2012

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UPDATED:

21:52 GMT, 18 October 2012

It's a moment many women dream of, but never get to realise – opening their own clothing store.

And unlikely fashion icon Tulisa Contostavlos certainty looked thrilled as she opened a pop-up store for her new collaboration with Bank, entitled TFB.

However, as the X Factor judge, 24, posed up for photographers in front of a huge billboard advertising the range, people could have been forgiven for wondering if there was a totally different person in the poster.

Wild thing: Tulisa shows off one of her new designs at the launch of her Tulisa for Bank pop-up store in Westfield, West London

Wild thing: Tulisa shows off one of her new designs at the launch of her Tulisa for Bank pop-up store in Westfield, West London

Who's that girl Tulisa appears to have been heavily airbrushed in the Bank billboard behind the singer

Who's that girl Tulisa appears to have been heavily airbrushed in the Bank billboard behind the singer

The North Londoner appeared to be heavily airbrushed in the images for her new range, making her look incredibly different from the singer standing just inches away.

The launch of the pop-up was hosted by Irish presenter Laura Whitmore, with Tulisa being supported by one of her X Factor protogees Ella Henderson.

Surprisingly, there was no sign of her other acts Lucy Spraggan or Jade Ellis.

I now declare this boutique... open! Tulisa cuts the ribbon

I now declare this boutique... open! Tulisa cuts the ribbon

I now declare this boutique… open! Tulisa cuts the ribbon

Bookies favourite: Tulisa was joined at the launch by one of her X Factor acts Ella Henderson

Bookies favourite: Tulisa was joined at the launch by one of her X Factor acts Ella Henderson

Taking to her Twitter at the launch at Westfield in White City, West London, Tulisa said: 'Thanks 2 every1 that came down 2 my TFB clothing line launch! What a turn out! Much love xx.'

Tulisa said: 'In the past I wasn’t that interested in fashion, but being on The X Factor has made me become much more aware of own my personal style.

'To me, fashion is about having fun and experimenting and wearing what makes you feel good. Girls often ask me where I get my clothes so I thought I’d create my own collection, something that’s fun, feminine, full of attitude and that reflects my personality.'

Hands on: Tulisa turns shop girl as she serves two young customers as the store

Hands on: Tulisa turns shop girl as she serves two young customers as the store

Too much Photoshop Tulisa's features looked heavily airbrushed on the bags too

Too much Photoshop Tulisa's features looked heavily airbrushed on the bags too

Tulisa enjoyed designing the first
range so much that she is already planning her second collection with
Bank, which is expected to extend to shoes.

Meanwhile,
aside from her X Factor duties and new fashion range, Tulisa is also
plugging her autobiography and her new single Sight Of You.

Sight Of You – the second release from her debut solo album – is due to premiere on radio stations on Friday.

Would you like it gift wrapped Tulisa looked at home behind the till

Would you like it gift wrapped Tulisa looked at home behind the till

Leggy: Tulisa was joined by TV presenter Laura Whitmore

Leggy: Tulisa was joined by TV presenter Laura Whitmore

Cut out dress, 50, TFB by Tulisa for Bank. The range is available to pre-order from www.bankfashion.co.uk from Friday 18th October

Cut out dress, 50, TFB by Tulisa for Bank. The range is available to pre-order from www.bankfashion.co.uk from Friday 18th October

The skater dress, 45, and playsuit, 38, are fun and flirty and should be worn with bags of Tulisa-style attitude

The skater dress, 45, and playsuit, 38, are fun and flirty and should be worn with bags of Tulisa-style attitude

The skater dress, 45, and playsuit, 38, are fun and flirty and should be worn with bags of Tulisa-style attitude

This animal neon dress, 50, is typical of the fast fashion ethos of the TFB by Tulisa for Bank collection

This animal neon dress, 50, is typical of the fast fashion ethos of the TFB by Tulisa for Bank collection