'Try before you buy' 21st Century style: Now there's a mirror that tries your clothes on for you
07:47 GMT, 13 March 2012
It is an experience that can take all the pleasure out of shopping.
Squeezing into a series of fitting rooms to try on outfit after outfit under harsh bright lights, only to come away empty handed – and more than a little dispirited.
Now a shopping centre is promising to take the stress out of searching for the perfect clothes – with the help of a ‘magic mirror’ which lets you try them on virtually.
Mirror, mirror on the wall: Kelly Da Silva Fernandes tries on a selection of dresses and tops using the Trafford Centre's Magic Mirror in Manchester
And unlike similar devices elsewhere, this mirror lets you sample outfits from multiple retailers all in one place, saving time and hassle traipsing between stores.
Using 3D technology, the mirror
superimposes a range of dresses, skirts and tops over a live picture of a
shopper’s body as they move in front of a camera perched on top of a
It uses movement sensors and augmented reality technology similar to that of an Xbox games console to judge their size and distance from the camera.
The size and outfit, from shops such as Karen Millen and Coast, can be swapped at the wave of a hand until the best match is found, leaving the customer prepared to head straight to the shop and pick it up.
The virtual changing room will go on display at Manchester’s Trafford Centre tomorrow.
Marketing manager Kelly Da Silva Fernandes, 26, who tried the device, said: ‘It’s a great way to save time and allows you to scan through a large number of outfits very quickly. It’s great fun with a group of girls too.’
The magic mirror device was developed by Adam Vahed, managing director of Apache Solutions.
Explaining the technology, Mr Vahed, 45, said: ‘I took a 58-inch plasma screen TV and mounted a depth-sensing camera on top.
‘It has worked really well, so far, with women’s clothing so we are now developing the software for menswear and children.’
Caroline Aikman, marketing manager for the Trafford Centre, said: ‘This is our secret weapon against the rise of internet shopping, you just can’t get this type of theatre and experience online.
‘We want to put the excitement back into shopping.’