That looks familiar! TOWIE's Lydia Bright channels Nigella Lawson in erotic Creme Egg advert

When Nigella Lawson appeared on Stylist magazine's tantalising cover in December dripping in caramel, the saucy shot made headlines.

Now The Only Way Is Essex star Lydia Bright has paid tribute to the queen of the kitchen in a new campaign which sees her covered in Cadbury Creme Egg.

The reality star emulates Lawson's pose in a new ad campaign to promote The Goo Games.

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Saucy: Lydia Bright emulates Nigella Lawson's famous pose in a new ad campaign for Cadbury Creme Egg

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Erotic: Nigella's Stylist magazine cover

Wearing heavy bronze eyeshadow and the required fake eyelashes, Lydia closes her eyes as the creamy filling of the Easter treat is artfully dripped down her face.

In a slightly less seductive picture, the bubbly blonde cries in horror as an enormous gloopy pile of the Creme Egg is dumped unceremoniously over her.

Lydia is dressed in her sporting best for the photoshoot.

She wears a bright blue vest and skimpy red running shorts teamed with yellow knee socks.

She has teamed up with her boyfriend co-star James 'Arg' Argent and mother Debbie for the campaign.

Running from January until April 2012, The Goo Games gives fans the
chance to battle it out against each other for Creme Egg prizes in a
series of games on its dedicated Facebook page.

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That'll take a few shampoos: The TOWIE star is promoting The Goo Games for the confectionary brand

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Goo-ing for gold: Lydia has teamed up with mother Debbie and boyfriend Arg for the campaign

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Tasty: Arg is given the Creme Egg treatment

Lydia and Arg have been enjoying a break over the Christmas period but it is back to work soon with filming for the next series of TOWIE commencing next week.

The end of last season saw the pair decide to move in together after finally managing to get their on/off relationship on track.

The couple have become so solid that thousands of fans were duped into believing that they were going to become parents when one of Arg's friends hacked his Twitter account last month.

Argent was forced to make apologise after his friend Jack Tweed wrote 'So happy iamgana be a dad' (sic) on his Twitter page.

The couple were flooded with congratulations from followers before setting the record straight.

Fans will have to tune into the premiere of The Only Way Is Essex on January 29 to see if Lydia and Arg's domestic bliss will last.