Smooth as a baby's bottom! The 3.49 'miracle' nappy cream the TOWIE stars are using on their faces
Tubs of nappy rash cream flew off the shelf after appearing in an episode of The Only Way Is Essex.
Instead of using it on their derrires, members of the reality show were seen smearing it on their faces, to help cure acne.
Thanks to the exposure, Superdrug reported that sales of Sudocrem – launched almost 80 years ago to help soothe baby's bottoms – were boosted by 146 per cent.
Beauty talk: Chloe Sims tells Diags and Joey that Sudocrem helps spots
A scene from the popular television series showed Chloe Sims offering the 3.49 as a skincare solution to Joey Essex's pal Diags.
Over the years the cream has become increasingly used to help ease dry skin patches and outbreaks of spots.
And many women have found it to be an inexpensive alternative to other facial products.
Sudocrem was invented in 1931 by Thomas Smith in Dublin
Because of this, Superdrug has revealed that 250g tubs of Sudocrem is now one of its top-selling toiletries.
Commenting on the trend, Simon Comins, a spokesperson for the company, said: 'This has been the year when tried and tested beauty
classics are must-haves, not just because they tend to cost less, but
also because they work.
'With customers trying to cut back on
their spending we’ve notice a significant rise in customers buying cost
effective multi-purpose products.'
The antiseptic cream, manufactured in Dublin Ireland, comes in in a basic red-and-white tub, but now there is a smaller tube, designed to be carried in a handbag.
It was invented in 1931 by pharmacist Thomas Smith, and was originally known as Smith’s Cream before it was re-branded in the Fifties.
Commenting on its TOWIE debut, a spokesperson for the cream added: 'It was a pleasant surprise to see Sudocrem featuring on the show and we
are very grateful to the cast for sharing their views on the product.'