The Only Way Is High Street: TOWIE stars past and present dazzle in monochrome at the Prima Fashion Awards
23:39 GMT, 13 September 2012
They're staunch supporters of the British High Street and have even populated Essex with their own individual boutiques.
So it's no surprise the TOWIE gang were out in force to celebrate the Comfort Prima High Street Fashion Awards this evening (Thursday).
And it would seem the only way was monochrome for the likes of Chloe Sims, Amy Childs, Cara Kilbey and Frankie Essex, who all stepped out at London's Battersea Evolution wearing black and white creations.
The Only Way Is Monochrome: (L-R) Amy Childs, Frankie Essex and Chloe Sims all wore black and white ensembles to the Comfort Prima High Street Fashion Awards this evening (Thursday)
Professional pouter: Amy Childs showed off her curves in a strapless black silk number
Amy showed off her famous curves in a chic black satin cocktail dress with gun-metal grey detailing at the neckline.
Although the redhead beauty looked stunning, she faced new competition in the form of her ex-TOWIE co-star Frankie Essex, who was showing off the results of her recent 4,500 boob job.
Showcasing her new 34E assets in a black Lipsy mini-dress, the reality star looked postively thrilled with the results of her cosmetic surgery.
Frankie was joined by her cousin Chloe Sims, who looked sexy and sleek in a daring thigh-split gown with a plunging hemline.
Best friends: TOWIE stars Cara Kilbey and Billi Mucklow posed alongside each other on the red carpet
Strutting their stuff: Former TOWIE stars Maria Fowler (L) and Georgina Dorsett (R) showed off their shapely legs as they hit the fashion event
Meanwhile, best pals Cara Kilbey and Billi Mucklow posed alongside each other on the red carpet as they prepared to present an award at the ceremony.
The brunette beauty, who looked super-cute in a black skater-style dress, tweeted after the awards: 'Loved presenting an award with @BilliMucklow tonight at the #primafashionawards Well done to all the nominees and especially the winner!x'
The TOWIE gang were joined at the fashion event by their former co-stars, Maria Fowler and Georgina Dorsett.
West is best Millie Mackintosh (L) and Louise Thompson (R) did their bit for the Made In Chelsea cast, looking chic in relatively casual ensembles
Yummy mummy-to-be: Imogen Thomas proudly showed off her growing baby bump in a sophisticated aqua-coloured dress
Maria stood out from the crowd in a form-fitting hot pink number, while Georgina showed off her rocker side in a sexy monochrome leather minidress.
The reality TV world was also represented by Made In Chelsea in the form of stars Millie Mackintosh and Louise Thompson.
Millie, who had hot-footed it to the event straight from the launch of Fearne Cotton's new clothing range for Very, kept it casual in tailored black trousers and a printed shirt.
High Street hotties: Michelle Heaton (L) got into the spirit of the evening by wearing a dress she bought from Topshop seven years ago, while Myleene Klass (R) wore a gown from her own Littlewoods range
Meanwhile, Louise – rumoured to be rekindling her romance with co-star Spencer Matthews – showed off her summer tan in a simple bright orange number.
Elsewhere, Myleene Klass flaunted her extremely svelte figure in a chic black lace and mesh number from her Littlewoods range.
However, it would seem the star got a little rowdy, with her later tweeting: 'Sorry my table were SO loud! Out of control!'
A tale of two dresses: Zoe Salmon (L) looked glamorous in a daring red strapless gown, but Claire Richards (R) chose an unfortunate polka dot number
Michelle Heaton got into the High Street spirit of things by recycling a white Topshop dress from seven years ago.
She tweeted: 'Getting ready for @PrimaMag awards 2nite- I'm wearing top shop, vintage top shop- bought it 7 years ago! So I'm hoping no ones in the same.'
Doing it for the boys: Former X Factor stars Marcus Collins (L) and Matt Cardle (R) were among the men in attendance at the fashion event
New pals: Chloe Sims cuddled up to Olympian and Celebrity Big Brother star Ashley McKenzie
The ever-growing Imogen Thomas showed off her cute baby bump in a stylish aqua and black number, which she teamed with a slick of red lipstick and a pair of towering Christian Louboutin heels.
Elsewhere, Steps singer Claire Richards scored an unfortunate fashion miss in a navy and white polka dot ensemble, while former Blue Peter presenter Zoe Salmon looked every inch the glamazon in a plunging red strapless gown with a daring thigh split.
And doing it for the boys was a very casually dressed former X Factor winner Matt Cardle and a dapper-looking Marcus Collins.
Out in force: The TOWIE gang sat together as they celebrated the annual event