TOWIE: Lauren Pope is busty in blue as she launches her new clothing collection

Peekaboob: Lauren Pope is busty in blue as she launches her new clothing collection

Non-TOWIE fans may be finding it increasingly difficult to find somewhere to shop these days that is not somehow related to The Only Way Is Essex cast.

Lauren Pope is the latest cast-member to venture into the fashion industry, and attended the launch today at the Pure London Show.

The 29-year-old modelled designs from her collection for clothing brand Little Mistress.

Peekaboob: Lauren Pope modelled a design from her clothing line for Little Mistress today at the Pure London Show

Peekaboob: Lauren Pope modelled a design from her clothing line for Little Mistress at the Pure London Show

Lauren wore a bright blue bodycon dress from her range, which features a peekaboo cut-out neckline, which her fans can buy for 38.

The model and DJ tweeted after the launch: 'Ahhh just did the Catwalk at @PureLondonShow was soooo scary but got a nice round of applause for my @Little_Mistress range, exciting day! X'

The reasonably priced collection ranges from 29 to 55 and includes dresses, tops and jumpsuits.

Affordable fashion: The reality star's collection ranges from 29 to 55

Affordable fashion: The reality star's collection ranges from 29 to 55

Lauren is the latest member of the TOWIE cast to turn her fame into a business.

Sam and Billie Faiers, Jessica Wright, Lucy Mecklenburgh and Lydia Bright all own their own clothing boutiques, while Lauren Goodger has just opened a beauty salon.

But there's little competition between the co-stars. Sam and Billie are stocking their co-star's new collection at their Brentwood boutique Minnie's.