TOWIE boys strip off and go for a swim at the snowy beach

Pneumonia for ratings TOWIE boys strip off to swim at the snowy, sub-zero beach

No one has ever accused the TOWIE gang of being the smartest celebrities around, but their latest stunt is taking it to a new level.

James 'Arg' Argent, Mario Falcone, Joey Essex and James 'Diags' Bennewith risked pneumonia for their latest stunt, filmed for an upcoming episode of the ITV2 show.

The boys stripped down to their underwear at a snow-laden beach in Essex and took a dip in the freezing sea this evening.

What were they thinking As the temperature plummeted to -2 last night in Essex, James Argent, Joey Essex, James 'Diags' Bennewith and Mario Falcone decided to go for an evening dip in the sea

What were they thinking As the temperature plummeted to -2 last night in Essex, James Argent, Joey Essex, James 'Diags' Bennewith and Mario Falcone decided to go for an evening dip in the sea

Feeling the chilly Arg looked to be in pain as he emerged from the water

Feeling the chilly Arg looked to be in pain as he emerged from the water

Feeling the chilly Arg looked to be in pain as he emerged from the water

With the temperatures plummeting to below zero, the reality stars looked understandably horrified when they felt the arctic water, screaming in pain as they plunged into the chilly depths

.

Arg clutched his crotch in pain as he emerged from the water after tripping over and ending up soaked head to toe.

The crooner was showing off a rotund physique, indicating that his healthy eating plan has gone out the window in the wake of his split from long-term girlfriend Lydia.

That's cold! Joey Essex screams in horror and Arg trips and falls as the boys brave the freezing water

That's cold! Joey Essex screams in horror and Arg trips and falls as the boys brave the freezing water

Hardly bathing conditions: Joey splashes Arg as he lies in the sea

Hardly bathing conditions: Joey splashes Arg as he lies in the sea

Mario, on the other hand, was displaying fine form, showcasing his six-pack in a skimpy pair of tighty whities.

The motivation behind the boys' bizarre stunt is unclear, but is sure to be revealed in an upcoming episode.

Perhaps the boys were trying to take Arg's mind off his current woes after it was alleged that he cheated on Lydia during Wednesday night's episode of TOWIE.

After receiving a phone call from someone
who told her about the cheating, Lydia declared that she would never
trust anybody again.

Seemed like a good idea at the time With snow on the ground behind them, the TOWIE stars strip off, egged on by co-star Mick Norcross (far left)

Seemed like a good idea at the time With snow on the ground behind them, the TOWIE stars strip off, egged on by co-star Mick Norcross (far left)

Who's the fittest of them all Mario was sporting a fine physique, while Arg's healthy eating regime seems to have gone out the window

Who's the fittest of them all Mario was sporting a fine physique, while Arg's healthy eating regime seems to have gone out the window

As she was consoled by mother Debbie, Lydia cried: 'I literally feel sick. For four years how can someone be so deceitful I'll never trust anybody again.'

'I never want to meet another man. I'll be alone for the rest of my life.'

Arg denies cheating on his ex-girlfriend, and says that she is the only girl he has ever slept with.

Fans will have to wait and see what is to become of the couple in the next episode, to be aired on Sunday night.

Devastated: Arg's ex Lydia was heartbroken after hearing rumours that he'd been cheating on her during Wednesday night's episode of TOWIE

Devastated: Arg's ex Lydia was heartbroken after hearing rumours that he'd been cheating on her during Wednesday night's episode of TOWIE