Now that's bard spelling! Shoppers slam Topshop for 'Shakespere' shirt
To be or not to be. That is normally the question. But in this case the letter 'a' appears to have caused all the problems.
Clothing giant Topshop failed to spot that William Shakespeare's name was spelt incorrectly on a 20 T-shirt it was marketing.
The women's fashion item went on sale online and at stores across the UK printed with the misspelling 'Shakespere'.
Blogger swonderfulsmarvellous highlights the spelling error made on a 20 T-shirt marketed by Topshop, which is no longer on sale
Shoppers were quick to spot the blunder, and slammed Topshop and design company Tee and Cake, which produced the item, for the mistake.
Blogger swonderfulsmarvellous said: 'Poor Topshop. I would feel sorry for them over this particular humiliation, but it did make me laugh a little at how stupid they are for putting this on their website.
'After all the hype surrounding those ridiculously offensive tshirts being sold at Topman last year, I would have thought it would have been a priority not to offend any more people with their tees.'
A spokesperson for Topshop said the 'Shakespere' T-shirt was in the process of being called back from stores and the spelling mistake was a production error
While a reviewer wrote on Topshop’s site: 'Can the people who made this T-shirt spell Glaring mistake — can you
spot it Yes — That’s right — they’ve spelt SHAKESPEARE wrong … Ouch.'
Although the error appears
inexcusable, Shakespeare scholar Helen Hackett, Professor of English at
University College London, said the accepted spelling of the bard’s name
came into practice only in the late 19th century.
According to experts Shakespeare spelt his name a lot of different ways as spelling in his period was flexible
his name a lot of different ways as spelling in his period was very
flexible,' she told the Evening Standard.
'The accepted form of his name is a modern
'One might like to think charitably
that they are being very scholarly and sympathetic to the late
16th-century style of spelling but it seems unlikely.”
When informed of
the error, a Topshop spokesperson reportedly exclaimed: 'Oh my god.'
The mistake follows complaints last
September about a line of T-shirts on sale at sister store Topman, also
part of the Arcadia group owned by billionaire clothing tycoon Sir
The company was forced to remove the items over claims the
slogans were misogynistic and sexist, alluding to domestic violence and
to women as breeds of animals.
A spokesperson for Topshop said the 'Shakespere'
T-shirt was in the process of being called back from stores and the
spelling mistake was a production error.
It is now no longer