Too fat to work More than 90% of women doubt their looks – and some admit calling in sick on a 'fat day'
12:20 GMT, 18 May 2012
Most will admit to having off-days, when confidence is at an all time low.
But a new study has found that a large percentage of women are blighted by a negative body image on a daily basis.
More than nine out ten women (92 per cent) said they continually doubt their looks, and some admitted to calling in sick from work on 'fat days', because they couldn't bear to see colleagues.
All participants said 'fat days' impacted on their performance at work, and 6 per cent admitted to phoning in sick from work as a result
Findings showed on average, women feel unattractive for at least eleven days every month.
All participants described ‘bad hair days’ or ‘fat days' impacted on their performance at work, and 6 per cent even admitted to even phoning in sick as a result.
Even more worryingly, nearly half of 18 to 24-year-olds (43 per cent) said low self-esteem stopped them from socialising.
One fifth said instead, they would stay at home (20 per cent), avoid looking in mirrors (27 per cent) and stop eating (28 per cent).
Donna Watson, a spokesperson from Chimes Shopping Centre, which commissioned the study involving 1,000 shoppers, said: 'It appears the vast majority of women today are not comfortable with their bodies.
'The research shows this can impact on their work life, socialising and their relationships.
'We also know that women want to see clothes shown on real confident women of all shapes and sizes as opposed to airbrushed models.'
Offering insight into the psychological effects of advertising on body image, 69 per cent reported that they would feel better if they weren’t bombarded with images promoting unrealistic body types.
While many turned to their partner for comfort (34 per cent) a significant number said their lack of confidence also caused arguments (17 per cent).
However it seems worries soften with age, as those over 50 were shown to be the least self-conscious.