Tommy Hilfiger"s peculiar pants outshined by Jessica Alba at his flagship store launch in Tokyo

You call THAT stylish Designer Tommy Hilfiger's peculiar pants outshone by an understated Jessica Alba at his flagship store launch in Tokyo

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UPDATED:

13:41 GMT, 17 April 2012

He is the face behind one of the world's most successful fashion brands however Tommy Hilfiger has committed a rather cringe-worthy fashion faux pas.

The American fashion designer wore a pair of fire engine-red trousers emblazoned with a slew of thick black racing stripes to a Tommy Hilfiger flagship store opening in Tokyo earlier today.

It was an odd choice for the 61-year-old, especially when paired with the sophisticated buttoned-up suit jacket he wore up top.

Fashion savvy: Tommy Hilfiger, pictured above with Jessica Alba, wore striped pants to launch a Tommy Hilfiger store in Japan today. The designer said he is impressed by the Japanese because they are 'not afraid of colour'

Fashion savvy: Tommy Hilfiger, pictured above with Jessica Alba, wore striped pants to launch a Tommy Hilfiger store in Japan today. The designer said he is impressed by the Japanese because they are 'not afraid of colour'

Posing for photographs with celebrity
guest Jessica Alba as well as her husband Cash Warren, the designer
stuck out like a sore thumb amid a room full of on-trend fashionable
types.

The outfit was made even stranger after the designer opted for a pair of glossy burgundy loafers to complete what seems to have been intended as a professional yet relaxed look.

And while racing stripes are indeed having a moment in the fashion world, it is unusual to see so many printed in one spot on a pair of men's chinos.

Tommy Hilfiger

Tommy Hilfiger

Trend setter: While racing stripes may be stylish at the moment, the designer's ensemble looks mismatched

It is not clear whether or not the trousers will be sold throughout the new Harajuku store's three levels worth of sportswear, runway and denim clothing items.

The 11,000-square-foot store is impressive, however, located at the intersection of two of the city's busiest streets.

Antique canoes, an authentic New York fire escape, vintage metal signs, subway turnstiles and leather wrestling benches have been brought in to add a touch of Americana to the store's decor.

Style set: The designer with (from l-r) wife Dee Hilfiger, Jessica Alba and her husband Cash Warren

Style set: The designer with (from l-r) wife Dee Hilfiger, Jessica Alba and her husband Cash Warren

The designer told WWD: 'We've been in this [Japan's] marketplace for 25 years and we've been known to be a casual sportswear company. Now we're bringing the entire lifestyle to Japan.'

Brand power: Tommy Hilfiger and Gackt, a Japanese musician, posed for the cameras

Brand power: Tommy Hilfiger and Gackt, a Japanese musician, posed for the cameras

He said that he admired how Japanese people have built an identity out of experimenting with fashionable trends.

'I think the Japanese people are more daring because they're not afraid to wear pattern with pattern.

They're not afraid of colour so that's exciting to us.'

Mr Hilfiger has obviously taken the brand's philosophy to extremes.

Some have questioned if the designer went about designing the trousers himself with a permanent marker.

Several unimpressed people took to Twitter to express their disapproval.

An account with the handle @Anelde tweeted: 'No Tommy Hilfiger, no. No DIY-looking stripey pants. Please.'

Interestingly, a lot of the Tommy Hilfiger attire available in the new Tokyo store has been redesigned especially for Japanese shoppers.

Typically smaller-framed, Japanese shoppers have been given a range of new sizes that have been altered slightly from regular American sizes.

Variations on traditional Tommy Hilfiger varsity jackets, cricket sweaters and polo shirts will all be unveiled in store.

A special retro range, that has been said to exude a 'Mary Tyler Moore' vibe, has also been created for the growing Japanese market.