Tom Ford and Stella McCartney join Chanel and YSL to design eco-friendly dresses for Livia Firth's green carpet challenge
Designers Tom Ford and Stella McCartney are the latest big industry names to sign up for Livia Firth's Green Carpet Challenge.
The designers will join a host of other fashion houses including Chanel, Gucci and Yves Saint Laurent to create original eco-friendly dresses for Colin Firth's wife to wear on the red carpet during awards season.
For each awards ceremony (from the Baftas to the Oscars and the Golden Globes), there will be some talent – an actress or actor – who will also wear one of the 'green' designer dresses.
On board: Fashion designers Tom Ford and Stella
McCartney have signed up for Livia Firth's challenge – to create
eco-friendly dresses for her to wear on the 'green carpet' during the
forthcoming awards season
'Over the last three years, The Green Carpet Challenge has become an all consuming passion of mine.
This part of the fashion landscape is so exciting because it’s genuinely revolutionary and relentlessly positive. It is absolutely the right time to take the challenge up a gear so we are working with our favourite world class designers and actors as GCC ambassadors.
Fashion is a brilliant communicator. The fashion we communicate through the GCC promotes social justice, environmental integrity and the very best in design.'
Tom said: 'Livia is a close friend and I am thrilled to be working with her on her Green Carpet Challenge, a cause very close to her heart.
Livia Firth with husband Colin on the red carpet at last year's Academy Awards – wearing an eco-friendly dress by Gary Harvey, who created the gown using 11 reclaimed dresses from the period of the King's Speech (the film which won Colin Best Actor gong)
Sustainable luxury has been at the core of Tom Ford from the onset of the brand, and I am looking forward to creating an iconic red carpet dress that is not only beautifully made, but also ethically made.'
Giorgio Armani, Paul Smith, Valentino, Roger Vivier, Alberta Ferretti and Ermenegildo Zegna will also produce ethical and sustainable pieces for Livia to wear to events including the Academy Awards and the Golden Globes.
Gucci's Frida Giannini, who will also be designing a dress for the project, said: 'Livia's passion for the mission of this project is infectious.
'We all have a collective responsibility towards future generations to minimise our impact on the environment and through this initiative we can hopefully show that you don't have to make any compromises in design and creativity when working with environmentally friendly materials.
Armani, whose dress Livia will be wearing this weekend for the Golden Globes, said: 'Livia's enthusiasm and dedication to this cause have been very inspiring for me. Awareness for the environment is a topic that's very important for us all: we cannot avoid it.'
For last year's Oscar's ceremony, Livia wore a pink 'upcycled' gown by designer Gary Harvey.
The pink dress was upcycled (where old items are reworked to create one, superior one) using an incredible 11 reclaimed dresses in one. All of the fabric swatches were reclaimed from dresses from the era of The King's Speech – the film for which Colin Firth won Best Actor gong.
'Gary is all about authenticity so wanted to be sure we get the right fabrics and the right vibe,' she wrote earlier on her Vogue UK blog at the time.
'Every element – including zips, corsetry and the original toiles – is recycled. The only thing that we’ve used that is new is the thread that actually stitches the dress together.'
On the night, Livia also wore the world’s first certified fairtrade gold from jewellery designer Anna Loucha.
Read Livia Firth's blog on vogue.co.uk here