Tom Brady "makes it safe for men to wear UGGs" in new ad for sheepskin boots

Tom Brady 'makes it safe for men to wear UGGs' in new ad for sheepskin boots

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UPDATED:

17:48 GMT, 4 September 2012

UGG Australia has recruited Tom Brady for its latest ad campaign, in the hope of luring men to those famous sheepskin boots.

The Patriots quarterback and Gisele Bundchen's other half is seen catching an imaginary football thrown by a young fan at the airport in the new print and television ads.

/09/03/ugg-puts-shoes-brady-hoping-draw-men-market/eeTyGONjEN70XU97wddy1J/story.html” rel=”nofollow” target=”_blank”>Boston Globe: 'It’s not as if you see the ad and say, “Oh, I have to have that because Tom Brady has that.” It really is more about saying it’s safe for
men to like UGGs.'

Hey good looking: The new football-centric ads, which will begin airing on September 4th as a lead up to the first of the NFL season on September 9th, are aimed solely at men

Hey good looking: The new football-centric ads, which will begin airing on September 4th as a lead up to the first of the NFL season on September 9th, are aimed solely at men

The 35-year-old also featured in the footwear company's fall 2011 campaign last year.

However the new football-centric ads, which will begin airing on September 4th as a lead up to the first of the NFL season on September 9th, are aimed solely at men.

Showing male passengers and airport employees participating in the make-believe game with the footballer, UGG Australia are hoping he will help its image transcend from a purely womenswear brand.

UGG president Connie Rishwain said: 'Men perceived us as a women’s brand. But now, bringing [Brady] into
the picture, men are like, “Oh they make men’s shoes, not just sheep’s
skin boots”'.

Shoe charming: The Patriots quarterback, and Gisele Bundchen's other half, is seen catching an imaginary football thrown by a young fan at the airport in the new print and television ads

Shoe charming: The Patriots quarterback, and Gisele Bundchen's other half, is seen catching an imaginary football thrown by a young fan at the airport in the new print and television ads

She added that Mr Brady was an
'obvious choice, because he is so professional. . . . He’s a leader in
his field, he’s obviously attractive, and he’s articulate, not
arrogant.'

In advance of
the new fall 2012 ad campaign, UGG has also put up an 88-foot wide and
225 feet tall giant billboard of Mr Brady opposite New York’s Madison Square Garden.

According to Ms Rishwain, sales of UGG's
men’s products have grown over the past year thanks to Mr Brady, who has worn the company’s Ascot slipper 'for
years,' and has also been spotted sporting the 'Butte' boot, she said.

Jim Andrews, a senior vice
president with IEG LLC, a sponsorship consultancy, admitted Mr Brady is 'pretty close to the perfect
package for an advertiser.'

TV spot: Showing male passengers and airport employees participating in a make-believe game with the footballer, UGG Australia are hoping he will help its image transcend from a purely womenswear brand

TV spot: Showing male passengers and airport employees participating in a make-believe game with the footballer, UGG Australia are hoping he will help its image transcend from a purely womenswear brand

Not just a pretty face: UGG said he was an 'obvious choice, because he is so professional. . . . Hes a leader in his field, hes obviously attractive, and hes articulate, not arrogant'

Not just a pretty face: UGG said he was an 'obvious choice, because he is so professional. . . . Hes a leader in his field, hes obviously attractive, and hes articulate, not arrogant'

Successful marketing ploy: According to the company, sales of UGG's mens products have grown over the past year thanks to Mr Brady, who has worn the companys Ascot slipper 'for years'

Successful marketing ploy: According to the company, sales of UGG's mens products have grown over the past year thanks to Mr Brady, who has worn the companys Ascot slipper 'for years'

Successful marketing ploy: According to the company, sales of UGG's
men’s products have grown over the past year thanks to Mr Brady, who has worn the company’s Ascot slipper 'for
years'

'His qualities are
pretty obvious: He’s a great athlete with a winning team, he’s led them
to championships, plus he has the model good looks to go along with
that, and a big fan base of men and women.'

While Mr Brady’s deal with UGG could potentially 'turn-off old-school football guys,' he will most likely prove effective at helping the
company’s deep-seated Paris Hilton-era image evolve.

'Whether you are a fan or not, you’re drawn to watching him,' said UGG.

Read more here: http://www.heraldonline.com/2012/09/04/4233603/ugg-for-men-launches-fall-2012.html#storylink=cpy