Toilet seat cover firm unveils bizarre new ad featuring model WEARING its products

Toilet seat cover firm unveils bizarre new ad featuring model WEARING its products

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UPDATED:

22:12 GMT, 30 April 2012

A toilet seat cover firm has unveiled an unlikely new series of ads in which its products have been fashioned into clothing.

Toletta, a Canadian manufacturer of travel-sized toilet seat covers, has hand-crafted a 'Chanel-inspired' look made the paper sheets.

Made by Laura Dreger, a Canadian fashion designer, the outfit has been created from 864 toilet paper seat covers, which are each made from three-ply toilet paper.

Innovative: Toletta, a Canadian company who manufactures toilet seat covers made from toilet paper, have created a 'Chanel-inspired' motorcycle jacket and shorts. It is shown in the company;s new advertising campaign

Innovative: Toletta, a Canadian company who manufactures toilet seat covers, have created a 'Chanel-inspired' motorcycle jacket and shorts. It took 864 individual covers to make the ensemble

Modeled by Loulou von Brochwitz, a Swiss contortionist, the outfit took more than one week to complete according to a press release issued by the company.

While the high-waisted shorts appear to have crumpled during the photo shoot, the cropped jacket appears to have kept its intended loose-fitting shape.

The shorts are just as impressive, however, appearing as though they have been tailored due to Ms Dreger's clever use of a heavily-defined 'hemline.'

The look is given an edgy twist through the addition of a vintage-style swimsuit worn beneath the creations.

Weird: Vintage swimsuits were worn underneath the toilet paper creations, which appear surprisingly stylish

Weird: Vintage swimsuits were worn underneath the toilet paper creations, which appear surprisingly stylish

Seductive: Loulou von Brochwitz, a Swiss contortionist, has modelled the unique outfit

Seductive: Loulou von Brochwitz, a Swiss contortionist, has modelled the unique outfit

Although Candace & Courtney Reardon, a set of stunning model twins, are posed seductively in the background of each image, it is undoubtedly the unique ensemble that steals our attention.

The toilet paper covers are claimed to be 42per cent thicker than those offered by other brands, which might explain how the outfit manages to stay durable as it is worn by Ms Brochwitz throughout various gymnastics-inspired positions.