Today WORST day for infidelity as cheating site sees 250% rise in new members

Today is the WORST day for infidelity as cheating site sees 250% rise in new membersOn average 450 new members sign up each day
994 signed up yesterday with numbers set to rise
Website estimates a 250 per cent increase in activity

Record numbers of men and women are on the lookout for secret affairs, as experts claim January 4th is the worst day of the year for infidelity.

With the stress of Christmas taking its toll on many relationships, has reported a surge of activity.

Yesterday 994 unhappily married people decided to look for a new love via the UK's leading dating site – more than double the average traffic – and the company predicts even more will sign up today.

It had recruited 650 new members by lunchtime and usage is set to rise by 250 per cent.

Other options: Experts claim January 4th is the worst day of the year for infidelity

Other options: Experts claim January 4th is the worst day of the year for infidelity

With the majority of the British public back to work and some feeling fed up after a long and hectic festive break, experts says the trend is unsurprising.

Cheating consultant Rosie Freeman-Jones said: 'Christmas
and New Year are times when couples spend an intensive period of time
with each other and their families.

'This can be quite claustrophobic
and sometimes leads to a 'cabin fever' situation where both parties feel
irritated with each other and underlying problems are exasperated.

4th of January is typically one of the first days back to work and back
to freedom – and spouses take this opportunity to explore all the
things they couldn't under the watchful eye of their partner.'

She adds that social networking websites have made it easier for people to start discreet affairs.

According to law firm Divorce-Online, Facebook was cited as a reason for a third of divorces last year.


Sean*, 37, joined Illicit Encounters this time last year. He says:

'I never thought I’d cheat. I guess I still don’t see myself as a cheater – those are hurtful people. I don’t see myself like that. If my wife found out it’d cut me up.

'We’ve been married for 12 years and I deeply love her and my three children. She’s my best friend but the sexual side of our relationship is limping.

'I’m a Christian and so is my wife, before we were married we were both virgins and sex wasn’t a big deal. It wasn’t until our wedding night that I realised how sexually incompatible we were and that things would never be right. Sex now occurs occasionally but it’s complex and neither of us are able to relax.'

'I know it sounds like an odd choice but I decided that my New Years resolution was to do something about my sexual unhappiness: I decided that ‘you only live once’.

'I’ve been seeing a particular woman for a while since signing up to the site at the beginning of last year and she does make me very happy- whilst my wife is kind, honest and reliable, my lover is sexy, funny and exciting.

'As I’ve got older I’ve come to terms with the fact that maybe there isn’t only one person for everyone and that we can’t be wholly compatible with the partner we choose.'

*Name has been changed

A number of other revealing findings were released as One Poll conducted one of the largest ever surveys on infidelity.

Statistics showed that 18.3 per cent of women and 25.4 per cent of men have cheated on their current partner at least once.

Away from the internet women tend to strike up relationships with people they already know, such as work colleagues or former flames.

Men on the other hand will head to nightclubs and bars in the hope of finding fleeting romance with someone other than their spouse.

Rosie notes: 'These statistics reveal the difference between both
genders when it comes to cheating.

'Men are more comfortable seeking what
they want in nightclubs and bars because, first and foremost, they're
looking for sex, rather than emotional connection.

'Women are more often
than not looking for more comfort, more support and more emotional
connection, which is why they're more likely to seek out those they've
already got a history with.'

Rosie argues that on the whole women tend to stray less than men because they posses 'stronger consciences' and are less sex-focused.

She adds: 'They value fidelity much more – both for emotional reasons and deeply ingrained biological reasons. '

The amount of sex had by couples and levels of contentment in the bedroom can often be attributed to infidelity.

But Rosie states: 'It really depends on how imbalanced a couple are as to whether this will be reason enough to cheat.'

When it comes to forgiveness men are more likely to put their grievances to one side.

Over a quarter of men said they would try
their hardest to work through their partner’s infidelity in comparison
to only a fifth of women.

However both sexes are more likely to forgive their partner if they were drunk when the cheating occurred, unless it was a repeat offense.

And for those who are unable to forget their partner's infelicity one third of the population would cheat in revenge.

Rosie added: 'Revenge cheating is spurred on by feelings of
heartbreak and deceit, rather than any genuine passion or desire for
another person.'

Illicit Encounters has more than 635,000 members, totaling 3 per cent of the UK's married population.