"Tis the season to give a tech toy as kiddie tablets top Toy Insider gift list

Must-have Christmas present for three year olds The LeapPad2… Tech toys and children's tablets top festive gift list

Tech-savvy parents stock up on gadgets for their children

Interactive tablet LeapPad2 is first present choice

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UPDATED:

20:51 GMT, 25 September 2012

With their great gizmos and techy features, tablets have taken the world by storm.

And with Christmas fast approaching it seems that dolls and board games have been shunned in favour of electronic gadgets on children's lists for Santa as parents who are fans of gadgets such as Apple Inc's iPad look for products tailored to the younger set.

The Toy Insider, a holiday gift guide from a publisher serving the toy and licensing industries, as well as major toy sellers Walmart and Toys R Us, all put LeapFrog Enterprises Inc's LeapPad 2 on their lists of top toys for the 2012 holiday season.

The LeapPad2 tablet has landed and topped The Toy Insider list for 2012

The LeapPad2 tablet has landed and topped The Toy Insider list for 2012

This kids’ tablet is like a child-friendly Ipad and features front-and-back cameras and video recorders and 4GB of memory as well as a music player with five LeapFrog Learning Songs, Cartoon Director and Art Studio creativity app and a Pet Pad writing app.

TOP TOYS FOR CHRISTMAS

LeapPad2

My Magical Wand, Cinderella

Lego Friends Heartlake Stables

WII U Gamepad

Words with friends lux

In 2011, the first edition of the LeapPad was on several lists and sold well. But this year it looks set to take the gift world by storm as an updated version of the $99.99 tablet that has a faster processor, twice as much memory and an additional camera on the front of the device has been released in time for the festive season.

'It's going to be the war of the
tablets,' said Laurie Schacht, chief executive and president of
Adventure Publishing, which issues the Toy Insider Hot 20 list.

'What
the LeapPad 2 has done is it has really positioned itself not to be
part of that tablet war but to be an item for younger kids that gets
them ready to move into the older tablets.'

Toy Insider's list, released today, includes the LeapPad 2 in its lineup of toys for three-to-five year olds and the Kurio 7 tablet from Techno Source for children who are 6 to 8 years old.

My magic wand cinderella was one of the hot gift's on the list for children aged 3-5

My magic wand cinderella was one of the hot gift's on the list for children aged 3-5

Lego friends heartlake stables is set to be a popular gift for the girls this Christmas

Lego friends heartlake stables is set to be a popular gift for the girls this Christmas

While the U.S. holiday shopping season does not get into full swing until the day after Thanksgiving, such lists often come out in September to give gift-givers an early look at what children might want.

The holiday season is a crucial time for retailers and, of course, for toy makers.

In 2011, the fourth quarter accounted for 46 percent of LeapFrog's annual sales.

At large toy makers Mattel Inc and Hasbro Inc, more than 30 percent of annual sales come during the final quarter of the year.

THE TOY INSIDER LIST
Other toys on the Toy Insider list
include… Lego Friends Heartlake Stables, a new high school playset for Mattel's Monster High and Activision Blizzard Inc's Skylanders
series of videogames Eleven of the 20 items on the Toy Insider list have manufacturers' suggested prices of less than $50. 'We will, especially in this economy, take price into consideration,' said Schacht.The priciest product on the Toy
Insider list is Nintendo Co's Wii U videogame console. The least
expensive version is set to sell for $299 in the United States when it
hits stores in November.Some toys this year take a traditional
product and give it a tech spin. With the My Magical Wand Cinderella
from JAKKS Pacific Inc's TollyTots unit, when a child waves the wand,
the doll tells a story and images light up on her skirt.Meanwhile, another toy brings a
digital game into the physical world. Hasbro's Words With Friends Luxe
is a board game based on the digital game from Zynga Inc.