Time to smarten up, ladies: Shift shapes and sharp collars rule in VERY polished Victoria, Victoria Beckham collection

Time to smarten up, ladies: Shift shapes and sharp collars rule in VERY polished Victoria, Victoria Beckham collection

The Victoria, Victoria Beckham collection only made its debut last September, but it has already won an A-list fan base.

Michelle Williams, Julianne Moore and War Horse actress Celine Buckens have all been spotted wearing pieces from the line within days of each other.

And the new autumn/winter 2012 collection promises to be more popular still. At an intimate presentation of the latest offering at New York Fashion Week, Victoria Beckham herself described her designs to buyers and press.

Victoria, Victoria Beckham

Victoria, Victoria Beckham

Victoria, Victoria Beckham

High school cool: Pointed collars, cuffed sleeves and shift silhouettes gave the collection a schoolgirl feel

She told her guests: 'It's what I like to wear, it's the other side to my wardrobe.'

Though the clean lines and mini shift
silhouette remained, a muted palette and festive jacquards
took it into the new season.

Pointed collars gave the collection a schoolgirl feel, as did cuffed sleeves, though it was not Mrs Beckham's own British upbringing that inspired this theme – it was actually intended to reflect a sense of 'American high school-ness', an influence, perhaps, of her life in LA.

A highlight, though was the prints, which she revealed are all developed in-house.

Victoria, Victoria Beckham

Victoria, Victoria Beckham

Victoria, Victoria Beckham

Textile message: A collar-inspired print, called 'Collar-ful' (left) and a metallic veil print (centre) were highlights

One,
named 'Collar-ful', inspired by the pointed collars, almost looked like
tiny white bows. Another, in gold metallic on black was, on closer
inspection, layered veils.

We
even had an early glimpse of one of them, the Frockarella print, when
Mrs Beckham stepped out in New York last night. One might say she was
wearing all her dresses at once, as it features sketches of several
designs from the new line.

And while there is probably no better ambassador for the collection than herself, she admitted that she would love to see the Fanning sisters wear one of the designs, or perhaps Kate Bosworth.

When the first midi-length dress
appeared, something we haven't yet seen from Victoria, Victoria
Beckham, she explained: 'Dresses like this really bridge the gap between
the two collections, and that was important for me.'

Busy day: Mrs Beckham earlier today at Grand Central Shuttle Station, with Hamish Bowles and Anna Wintour, at the launch of the new Britain's GREAT campaign, for which she has been named an ambassador

Sneak preview: Mrs Beckham offered an early glimpse of one of her new dresses in New York last night

Fashion moments: Mrs Beckham earlier today with Anna Wintour, at the launch of the Britain's GREAT campaign, for which she is an ambassador (left); An early glimpse of one of her new dresses last night (right)

She added later: 'I think it is important to offer my customer something that is very much signature to me at a less expensive price point.'

The pieces we saw today won't hit stores until next autumn, though the spring/summer collection is landing at Bergdorf Goodman, Harvey Nichols and Net-a-porter.com now.

One thing we won't be able to get our hands on are the shoes – towering black platform courts and boots with a sculptural curved heel – that were the result of a collaboration with Walter Steiger.

Sadly, they were just for the show. Mr Steiger, if you do decide to produce them, we want to be the first to know.