Three generations of Crawfords: Cindy poses with mother and ten-year-old daughter for JCPenney
19:19 GMT, 2 May 2012
Cindy Crawford has posed with her mother and her daughter in a Mother's Day campaign for JCPenny.
The Crawford clan discuss their love for each other in a promotional video for the brand, dressed in chic over-sized white shirts and jeans.
The supermodel's ten-year-old daughter Kaia gushes on the video: 'She's the best mom in the world.'
Model generations: Cindy Crawford poses with her mother and her daughter in a Mother's Day campaign for JCPenny
She adds: 'She's so nice, and I can actually hang out with her and have fun.'
Giving the world a peek into where the 46-year-old model got her perfect cheekbones from, Crawford also talks about the most cherished gift her mother ever gave her for Mother's Day.
Before saying 'don't cry,' to her mum, Crawford explains it was 'unconditional love'.
Like mother like daughter: The supermodel's daughter Kaia, 10, gushes, 'She's the best mom in the world'
Like daughter like mother: Giving the world a peek into where the 46-year-old model got her perfect cheekbones from, Crawford also talks about the most cherished gift her mother ever gave her for Mother's Day
She added: 'As a kid, to have that, it just empowers you for the rest of your life.'
on to reveal what she admires most about her mother, Crawford says:
'The choice that she makes every day to see what's good
in the world, what's good in her life and whats good in people, instead
of focusing on the negatives.'
campaign featuring the model's young daughter comes after her famous
foray into the modelling industry earlier this year in a Versace
Mini-mum: The supermodel's young daughter Kaia made her famous foray into the modelling industry earlier this year in a Versace campaign
After Crawford received worldwide criticism for encouraging her pre-pubesent daughter to model in such a 'grown-up' campaign, the supermodel mum released a statement saying at this point, Kaia is 'too young to pursue a career [in modelling]'.
The video featuring the three generations of blessed genes is part of a wider Mother's Day campaign for JCPenny called Things My Mom Gave Me.
They are giving American's an opportunity to win a $1000 shopping spree by submitting a story about the greatest gift your mother gave you to the brand's Facebook page.