This old thing Never liked it anyway! Site that lets jilted brides sell engagement rings and wedding dresses at bargain 'break-up' prices
Breaking up is never easy. But thanks to a new website, jilted lovers can now turn their heartbreak into a rewarding business opportunity.
NeverLikedItAnyway.com provides men and women at the tail-end of failed relationships a place to sell on the once precious gifts bestowed upon them by their exes.
One-time brides can sell expensive wedding dresses, engagement rings and other
items with a value once transcended cost, at a reduced 'break-up' price to anyone looking for a bargain.
Doomed legacy Never Liked It Anyway allows jilted women to sell on once-sentimental items, like wedding dresses at bargain 'break-up' prices
But buyers who are even a little superstitious should shop elsewhere.
Sellers are encouraged to tell the
story behind the item so interested customers will always be aware of
its troubled past.
The title of one dress currently for sale: Gorgeous lace dress / Loser ex-husband.
In the description alongside the details of the dress, the seller explains: 'My husband of almost 2 years thought that it was ok to have several other women on the side.
'Please buy this dress so I can use the money to help pay for the house he left me responsible for.'
Heart of precious stone: Valuable jewellery like this custom-made engagement ring (left) and diamond necklace (right) appear regularly on the site
To further cement what some might consider the doomed legacy of a product, new and used prices are described as 'real world' and 'breakup'.
Carolyn, the decidedly un-proud owner of this week's bargain explains: 'I was married for a year until my husband decided to be less than faithful.
'Part of moving on for me is selling this gorgeous dress – don't let it go to waste! I hope someone else can enjoy this…'
The real world price: $2,500. The break-up price: $400.
Break-up bargain: Sellers are encouraged to tell the story behind the item and contribute tips on how to move on to the blog
If it all sounds rather grim and
depressing however, do not be fooled. The site is bright and quirky and
the tone is positive and empowering.
Founded by a fashion entrepreneur who calls herself Miss B, Never Liked It Anyway offers both a marketplace for valuable merchandise, and a forum in which people can exchange stories and offer support to one another.
Once over the initial mourning period, or even in a post-split flurry of
rage, visitors to the site can also write about their
experiences and contribute tips for how to move on for others like
In her 'Moving On Manual', Miss B herself offers
lighthearted advice such as: 'Get the Fat App and distort a photo
of them. Instant relief and instant comedy!'