Think marriage is expensive Singletons spend more than 3 billion a year looking for love
Singletons spend more than 3 billion every year looking for love, research suggests.
A study, which investigated the cost of dating, found Brits collectively go on 37 million dates, spending on average 47 each time.
Most splash the cash on entertainment, with a national spend of 1.3 billion on food and drink.
Singletons spend more than 3 billion every year looking for love
While around 1 billion is spent on clothing and cosmetics, as people strive to impress a potential partner with their groomed appearance and sharp sense of style.
Commenting on the findings Karl Gregory, managing director of
Match.com, a dating website which commissioned the survey, said: 'Dating is a major contributor to the
UK economy and the growth in popularity of online dating has played a
massive role in stimulating this.
THE COST OF DATING
INDIVIDUAL SPEND PER YEAR
Entertainment, Restaurants and Bars 413.60
New clothes 274.22Transport 133.57Hairdressers 103
Total spend per date 46.14
TOTAL SPEND: 1107.44
NATIONAL SPEND PER YEAR
Entertainment, Restaurants and Bars 1.3bn
New clothes 864mTransport 421mCosmetics 377mHairdressers 324mGifts 199m
TOTAL SPEND: 3.3bn
'This is the first time dating spend has been analysed
by sector and it's impressive to see the huge knock-on benefit to the
wider economy – especially at a time when every penny counts.'
The study of 2,000 adults also revealed that 421 million goes on transport, while hairdressers benefit to the tune of 324 as people get their locks trimmed in a bid to look their best.
A spokesperson from the Centre of Economic Business Research, which produced the report said: 'The research shows
that dating provides a multi-billion pound windfall for the UK, directly
benefiting a range of industries like retail, food & drink and
'With over 10,000 dates taking place
every day, the dating economy provides some comfort to high street
businesses at a time of weak consumer spending.'
The figures came from a poll of 2,000 singletons in Britain's major cities.
Mr Gregory highlighted that online dating is now the third most popular way to find a partner, just behind bars and clubs and meeting through friends.