The weird anatomy mash-ups in designer Raf Simons' new fashion campaign… and it's NOT a Photoshop fail
20:03 GMT, 20 June 2012
Raf Simons' new campaign for his fall/winter menswear collection has been revealed, and it features some bizarre Photoshop distortions.
The designer, who is also the new creative director at Christian Dior, released an optically perplexing campaign for his namesake menswear line.
At first glance, model Yannick Abrath appears to have amputated limbs, however the images are a Photoshopped optical illusion, with a chin placed where an arm should be, and a head and neck used in place of a torso.
Campaign collage: Raf Simons, who is also the new creative director at Christian Dior, released an optically perplexing campaign for his namesake menswear line
The visuals resemble a Photoshop collage, by perfectly aligning strategically placed body parts to create new silhouettes.
The ad was
shot by Pierre Debusschere, a visual artist working in the fields of photography and video.
He has made a name for himself in fashion with his consistent sandwiching of two or more images together, combining both moving and still-life elements alongside an innovative use of light and opacity.
Optical illusion: At first glance, model Yannick Abrath appears to have amputated limbs, however the images are a Photoshopped perfectly aligning body parts to create new silhouettes
Titled Run Fall Run Fall, the
campaign was styled by Marieke van Dodgen and features the spliced tailored peacoats, knitted
hats, and crisp collared shirts from the fall/winter 2012-2103 collection.
In April 2012, it was announced that Mr Simons would replace John Galliano as creative director at the helm of Dior.
Also the former Jil Sander designer, he will debut his first collection for Dior in July.