The weight-loss app that humiliates dieters by reporting late-night fridge raids on Facebook
19:31 GMT, 16 May 2012
A new smartphone app has been designed to shame dieters by posting reports of late-night refrigerator raids to friends via social networking sites.
Virtual Fridge Lock was created for Brazilian weight-loss firm Meta Real to help promote its diet program.
The app works in conjunction with a magnetic device that is attached to the side of a fridge in order to sense when its door is opened.
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Genius: A new app from a weight-loss company aims to humiliate people who late-night snack by sending alerts to their friends on Facebook and Twitter after they open the door to their refrigerator
Once late-night activity is detected, the app immediately updates the person's Facebook and Twitter pages with an animated image that reads in bold 'This person just raided the fridge'.
Those who see the post via their own social networking pages are encouraged to reply with comments that condemn such overindulging.
Meta Real calls it 'an eating reeducation program'.
Of course the key part of the app, the external electronic device, is only available to a person after they have signed up to the company's program.
Tattletale: The app posts an animated image (above) to the person's Facebook and Twitter accounts
Shame: Friends are then able to post their comments about the alert, as shown in the mock scenario above
The company stated in a promotional video that was first spotted by Springwise.com: 'Meta Real has been helping people to lose weight by teaching them how to eat correctly for over 25 years.
'But there was still one problem – how to stay in touch with their clients late at night. [It is] the most difficult time to resist the urge to eat.'
The extreme weight-loss marketing strategy follows news of a Facebook-operated app called Aherk! that encourages people to 'self-blackmail' themselves into losing weight.
Users are asked to upload 'compromising pictures' of themselves that will be uploaded to Facebook if he or she fails to meet their goal weight.